Viviscal, the leading brand of dietary supplements for hair growth in the U.S., is proudly celebrating its 25 year anniversary. Hundreds of thousands of women and men who are struggling with damaged, thinning and unhealthy hair have relied on Viviscal supplements to provide the essential nutrients that are needed to promote existing hair growth from within.    Founded in 1990, Viviscal's award-winning supplements are now available worldwide and are on shelves in over 25,000 retail locations across America. What started as a mission to revolutionize the way people manage their thinning hair has grown into a complete program and household name, proving effective with 25 years of rigorous research, trials and clinical studies. In a recent double-blind, placebo-controlled clinical study, Viviscal users saw an 80% increase in the number of terminal hairs after six months versus the placebo group, and self-reported improvements in overall hair volume, scalp coverage and hair strength after three months. Seven peer-reviewed clinical trials have substantiated that Viviscal supplements reduce hair shedding and promote increased hair growth within 3-6 months. The brand has taken the next critical step in proving efficacy among physicians, stylists and consumers alike and has studied the 'control center' of the hair strand, or the Dermal Papilla, to demonstrate how and why, at a cellular level, the supplements support growth. Through the brand's research, two additional new pieces of insight were discovered: cell proliferation and cell signalling. In other words, when treated with Viviscal, cell proliferation, or regeneration, increased by 37%, kick-starting a new Anagen phase of hair growth, which increased the number of hairs, resulting in a thicker, fuller appearance. Following treatment with Viviscal, there was also an 87% increase in Alkaline Phosphatase, a molecular message that contributes to hair follicle formation. By doubling the amount of Alkaline Phosphatase within each Dermal Papilla cell, there is a vast increase in the cells' capacity to communicate with each other, working harder and more effectively to support healthy hair growth. The brand's growth and unwavering dedication to the hair industry has merged science and beauty, with a promise and commitment to the next 25+ years of unparalleled research into hair loss solutions. Viviscal's global recognition and incredible progress – one box of Viviscal supplements was sold every minute worldwide in 2014 – has brought Viviscal critical acclaim as a beauty and health brand recommended by top dermatologists, expert hairstylists, models and celebrities around the world. Given the success of Viviscal's award-winning Extra Strength supplement, the brand expanded to offer a hair growth solution for men, Viviscal Man, as well as ancillary topical products including Gentle Shampoo, Moisturizing Conditioner, Hair and Scalp Serum and Hair Filler Fibers. "We are so proud to be celebrating our 25th anniversary as a top selling global brand that brings to light a once-concealed, taboo issue that millions of consumers faced daily," CEO James Murphy says. "We understand hair loss. The science proves that we are experts in the field and we are thrilled to deliver a clinically researched, drug free solution to thicker, fuller, healthier hair." The Viviscal Hair Growth Program is available nationwide at retailers including Ulta Beauty, CVS and Walgreens, online at www.viviscal.com or by calling 877-333-4581. Visit viviscal.com for more information. ABOUT THE VIVISCAL® BRAND:   Viviscal is an innovative brand producing premium hair growth and hair care products made from the best ingredients. Viviscal supplements are supported by 25 years of continuous research and development with the world's leading hair growth researchers. The active ingredient in Viviscal supplements is the proprietary marine complex AminoMar®, which was developed in the late 1980s based on the research of a Scandinavian professor. Today, more than 4 million boxes of Viviscal supplements have been sold in 43 countries worldwide and Viviscal is the number 1 hair growth supplement in the US. In 2016, Viviscal developed its proposition for a holistic approach to hair care via its unique dual-action system, which includes supplements to promote healthy hair growth on the inside and the Gorgeous Growth Densifying collection for beautiful hair on the outside. Viviscal is owned by Lifes2good Inc., an international company whose U.S. headquarters are in Chicago, Illinois.