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When Is Advertising a Plastic Surgeon’s Individual “Brand” Unethical?

May 30, 2018

J was scrolling through social media during a lunch break and stopped at a post of side- by-side pictures of a woman’s face labeled “Before and After,” with the latter photo showing the woman’s skin looking smoother and more luminous. But the caption was what really caught J’s attention: “Kim Kardashian’s Anti-Aging Secret: the Vampire Facelift®!” The post had been shared by a friend who J knew loved the Kardashian celebrity empire, but the original picture had been posted by a fancy downtown spa.
Read more at AMA Journal of Ethics >> 

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