How do you build and grow your aesthetic practice with safety and compliance at the forefront? By engaging in the latest clinical, legal and business best-practices, surrounding yourself with a network of like-minded professionals, and building partnerships with brands you can trust.  

At Medical Spa Show, learning extends outside the classroom. There are many ways to learn from your community, from speakers’ pearls of wisdom but also from the experiences of 2,000 fellow attendees and from the latest industry trends and innovations from more than 100 exhibitors. Whether you are a prospective med spa owner interested in learning about aesthetics or a 10-year veteran of the profession, the knowledge and connections you take home from MSS set you on the path for success.

Invest in Continuing Education

Aesthetics, as you hear time and again, is a field of constant evolution. To stay up to date in this profession, medical spas often build continuing education into the job requirements. Injectors, laser technicians, aestheticians, and all other providers will find that new devices and technology update year to year, even if only in technique or best practices.  

Most recently, injectors are learning to help patients who come in with concerns of “Ozempic face.” The right education will teach practitioners to counsel and treat patients appropriately, while also giving them the tools to properly market their services. Another rising concern? How AI, though a helpful tool, could be putting your business at risk if used without regard to patient privacy laws. If your team isn’t keeping up with the latest guidance, can you be confident as you forge ahead?

The need for education doesn’t apply only to clinical skills; keeping up with the latest training is essential for staff in every position in your medical spa. To build and sustain a high-performing team, medical spa owners invest in training for everything from financials to hiring and compensation, practice management, front desk fundamentals, and more. The value comes through when your team is well-rounded and ready to adapt to the changes the next year will bring.    

Explore the Education at Medical Spa Show

“It’s the only multi-disciplinary meeting that I attend that’s all practices, and the scope of the medical, legal and business is really the reason that I come back. You don’t get that at any other meeting.” Regina Fearmonti, MD, at Medical Spa Show 2020

Medical Spa Show 2025, in its eighth year, is bringing a mix of courses across business, legal and clinical topics to help practices grow. With fundamentals and advanced courses, medical spas at every stage of practice find relevant material to strengthen their business.

Educational Tracks in 2025 include:  

• Biohacking Beauty
• Business Performance Dashboard: Financials and KPIs
• Clinical Innovations I: Bridging Theory and Practice
• Clinical Innovations II: Bridging Theory and Practice
• Strategic Leadership and Effective Management Practices
• The Legal Playbook: Best Practices and Beyond
• Aesthetic Industry Game-Changers
• Exploring the Essentials of Functional Wellness
• Inclusive Beauty: Embracing Diversity and Equity in Medical Spas
• Marketing Mastery: Strategies for Success
• Bridging the Divide: Conversations on Controversial Issues
• Front Desk Fundamentals: Creating Positive Experiences
• Increase Revenue Using Strategic Sales Skills and Data Analytics
• What Would YOU Do? Clinician vs. Clinician

Building a Med Spa 101

Newcomers to the medical aesthetics industry have a lot to learn. Entrepreneurs need to get a grasp on how an elective medical practice runs, and how they can legally profit from a med spa (Who can own a med spa? What is an MSO?). Once they get past the ownership question and start to learn about supervision and delegation, entrepreneurs quickly get over their head. Health care practitioners, meanwhile, may have the license and even the clinical training to safely and competently practice aesthetics, but they often do not have the business education to start their own practices without further assistance.

Business, legal and financial courses tailored to medical aesthetics are the obvious next step for anyone hoping to get involved in opening a medical spa. Medical Spa Show (MSS) covers the essentials from performance dashboards to structuring your business and managing a team, to how to price your services.

Courses to Keep an Eye On:

One-day Medical Spa Boot Camp
Thursday, April 11: 8am – 4:15pm 
Learn how to open and run a legally compliant and profitable medical spa practice. Connect with experts who are eager to share their secrets, and find resources to help you turn your medical aesthetic vision into reality. AmSpa's One-day Medical Spa Boot Camp at MSS dives into laws, business practices and tried-and-true marketing solutions. You aren't alone in your medical spa journey. 
*Additional Cost to Register

Everything You Want to Know About Running a Thriving Med Spa 
Friday, April 11: 1:05 – 2:05pm | Speakers: Michael S. Byrd, JD, and Bradford E. Adatto, JD, ByrdAdatto 
This panel will explore what you should know to have a thriving med spa but were afraid to ask. It will have legal professionals, accounting professionals and owner/operators sharing best practices to ensure your med spa thrives in a compliant manner.

Know Your Value: Pricing Your Services and Treatments Correctly 
Friday, April 11: 2:15 – 2:40pm

Full Face Assessment Demo 
Friday, April 11: 2:15 – 2:40pm

How to Finance Your Medical Spa During Start-up and Growth Phases 
Friday, April 11: 4:25 – 4:50pm | Speaker: Nicole Chiaramonte, 
In this presentation, Nicole Chiaramonte will take entrepreneurs through the various options for financing their ventures. From start-up to growth and scaling, Chiaramonte will show you how to secure funding in a manner that works with your goals and provide cautionary advice on the process to protect your future.

All-Star Owners Panel 
Saturday, April 12: 9 – 10am  

Building Trust and Setting Expectations: Keys to Patient Satisfaction and Loyalty 
Saturday, April 12: 10:10 – 10:35am | Speaker: Terri Ross 
In an industry built on personal connections, trust is the cornerstone of every patient relationship. This session equips aesthetic providers with the tools to establish immediate trust during consultations and set realistic expectations that lead to higher patient satisfaction, better outcomes, and long-term loyalty. Attendees will gain strategies to build trust with patients from the first interaction; set clear, achievable expectations to reduce dissatisfaction; and foster long-lasting relationships that increase repeat business and patient referrals.

Perfect Partners: Medical Spa Owners and Practice Managers 
Saturday, April 12: 1:05 – 2:05pm

Your Brilliant Debut: How to Successfully Launch a Premium Treatment by Thinking Like Hollywood 
Saturday, April 12: 1:40 – 2:05pm 
While any practice can launch new technology in their practice, only a select view are privy to the strategies and best practices that create patient excitement, out-of-the-gate demand and an influx of paid-in-full, high-ticket sales from Day 1. Drawing on tried-and-true strategies from working inside of the nation’s leading practices – alongside a little bit of Hollywood magic – attendees will learn which marketing avenues leave an impression when introducing a new treatment, and which fall flat. Attendees will also walk away with a concrete timeline and “to-do list” of launch-ready action items that can be scaled up or down to suit a practice’s unique needs.

Making the Pivot: How to Find Your Authentic Path in Aesthetics and Beyond 
Saturday, April 12: 3:50 – 4:15pm

The HR Panel: Hiring, Retaining, Compensating and Managing Your Aesthetic Team 
Saturday, April 12: 4:25 – 4:50pm

Teachings for the Young Med Spa

A great deal of attendees at Medical Spa Show are in the 2 – 5-year age of practice. Many attend MSS, then a Medical Spa Boot Camp, or vice versa, to get to know what they don't yet know about the industry and subsequently better their businesses. Med spas in this middle stage of practice may find that they’ve outgrown old systems of thinking, reached a plateau or are on the path to steady growth and want to maintain that trajectory. Newer practices may be lighter on their feet and more willing to try the latest trends, with enough equity established to take a few chances to appeal to their loyal clientele. Young businesses at this stage will be doing some things very well and will have gotten the chance to identify their weak areas and opportunities for improvement.  

Advanced business, legal and clinical courses, plus trending treatment and technology education will send practice managers back ready to make enhancements. Fundamental courses will serve as a good refresher if needed, but practices at this stage are ready for most educational offerings.

Courses to Keep an Eye On:

What the Most Profitable Med Spas Are Doing in 2025 
Friday, April 11: 1:05 – 1:30pm

All-Star Injectors Panel 
Friday, April 11: 1:05 – 2:05pm

How to Increase Your Revenue with Clinical Excellence 
Friday, April 11: 1:40 – 2:05pm | Katie Martin, PA-C 
In the competitive field of medical aesthetics, retaining clients requires a harmonious blend of clinical expertise and business acumen. By merging clinical proficiency with robust business strategies, practitioners can enhance client satisfaction and foster long-term loyalty in the ever-evolving landscape of medical aesthetics.

How Successful Med Spas Manage Chaos 
Friday, April 11: 2:15 – 2:40pm | Speakers: Jay D. Reyero, JD; Bradford E. Adatto, JD; Michael S. Byrd, JD; Jeffrey Segal, MD, JD 
Running a business is stressful, and when chaos strikes, it can become unbearable. The session will focus on how successful med spas manage chaos from the three areas of risk: competitors, employees and patients. The session will explore how to minimize the risks and provide tips on how med spa owners can manage chaos.

If I’m Doing Everything Right, What Is Going Wrong? A Culture Problem Case Study 
Friday, April 11: 4:25 – 4:50pm

Data-Driven Success: Mastering KPIs and Financial Dashboards to Boost Revenue 
Friday, April 11: 3:50 – 4:15pm | Speaker: Judy Kozlicki 
This course is designed for business leaders, managers and professionals seeking to optimize performance and drive revenue growth through strategic use of financial and operational data. Participants will learn how to identify, analyze and leverage key performance indicators (KPIs) to make informed decisions and monitor business health in real time. By the end of the course, you’ll have the tools to create a dynamic dashboard that provides actionable insights, enabling you to maximize revenue, improve efficiency and sustain long-term growth.

From Lifts to Likes: Building Your Aesthetic Brand on Social Media 
Saturday, April 12: 9 – 9:25am

The Combination of Advanced Lasers and Skin Care 
Saturday, April 12: 10:10 – 10:35am

The Psychology Behind Your Best Consultation 
Saturday, April 12: 10:10 – 10:35am

The Art of Dissolving Hyaluronic Acid Fillers 
Saturday, April 12: 10:35 – 11am | Rana Kennelly, AGNP-C, CANS 
Join Rana Kennelly, AGNP-C, CANS, for an insightful presentation that delves into the growing conversation around dissolving hyaluronic acid fillers. Kennelly will explore the reasons behind this increasing trend, addressing patient concerns about looking overfilled and answering the question—do fillers really last for years? The session will provide a comprehensive overview of how to dissolve safely and when it can go wrong. By putting the current buzz into perspective, this presentation aims to enhance understanding among practitioners while providing optimal outcomes.

Diversity in Aesthetics: All Faces Are Not Created Equal <
Saturday, April 12: 10:35 – 11am | Chakika Williams, DNP-L, FNP-BC, PMHNP-BC, FPA 
This presentation delves into the importance of recognizing and addressing the unique aesthetic needs of women of color within dermatological and aesthetic practices. The aim is to equip practitioners with the knowledge and tools necessary to develop effective, personalized treatment plans that cater to diverse skin types and concerns. Attendees will understand the physiological and structural differences in all skin of color, understand the psychological and cultural considerations regarding beauty standards, identify common dermatological issues women of color face and how these can differ from other demographics, and learn how to conduct thorough skin assessments tailored to the needs of women of color.

How to Navigate Body Dysmorphia As an Aesthetic Professional 
Saturday, April 12: 1:05 – 1:30pm

Male and Female Facial Balancing 
Saturday, April 12: 1:40 – 2:05pm | Speakers: Mary Smiley Ford, APRN; Christopher Croley, MD 
This course focuses on the specialized techniques and considerations for enhancing male and female facial aesthetics using hyaluronic acid (HA) fillers and biostimulants. Participants will learn how to address common concerns and achieve natural-looking results tailored specifically to male and female patients.

The Worst I Ever Had: Complications and How to Overcome Them 
Saturday, April 12: 3:50 – 4:40pm | Gilberto Saenz III, PA-C; Jenna Hilton, PA-C; Jenny Hartley, ACNP; Julie Bass Kaplan, FNP-BC, CANS

Add a Million-Dollar Revenue Stream with a Medically Managed Weight Loss Program 
Saturday, April 12: 4:25 – 4:50pm

Developing High-value Membership Programs That Enhance Patient Loyalty and Practice Revenue 
Saturday, April 12: 4:25 – 4:50pm | Audrey Neff, PatientNow 
It can be up to eight times more expensive to acquire a new patient than it is to retain an existing one, and 80% of a practice’s revenue will typically come from the top 20% of patients. In this course, attendees will learn the basics of developing some of the most effective types of membership programs to help improve retention rates, lifetime value, patient outcomes and recurring revenue. They also will understand the direct correlation between patient retention and profitability; learn the basics of building a monthly membership program, a banking model, and a service-specific or tiered loyalty rewards program; unpack strategies for creating buy-in for your memberships and how to use them in conjunction with comprehensive treatment plans; and review a real-life medical spa case study with financials of recurring revenue growth through a membership program.

Established Practices Build on Their Success

Veterans of the profession may know all there is to know in their specialty. However, scientific advancement is ongoing, and new developments pop up in data management, legislation, and aesthetic trends. The practitioners who started working with botulinum toxin before it became mainstream still have to meet the demands of their patients and navigate changes in digital marketing, AI, EMR platforms, devices, etc. When it comes to weight loss ramifications and AI, the entire industry is impacted.

Because established practices of more than ten years will be well versed in the fundamentals and clinical techniques, they have more time to devote to learning specific skills and new research in areas where they can still grow. Thought leadership, panels and case studies are particularly interesting for those who can contribute their own experience. They may also be at the stage beyond expansion, when they consider investment or selling the brand. The building investor partnerships forum on Saturday morning is a great option for businesses interested in learning about taking the next step toward outside capital.

Courses to Keep an Eye On:

The Insider’s Guide to Private Equity Interest in Medical Aesthetics 
Friday, April 11: 1:40 – 2:05pm | Annie Hockey 
Discover what’s driving private equity’s increased focus on medical aesthetics, and learn how these investments are reshaping the industry. In this session, Annie Hockey of Skytale Group will dive into key factors that attract private equity interest, the financial performance indicators that investors prioritize and the impact of investment trends on business growth. Attendees will gain insights into valuation methods, common deal structures and the strategic outcomes these partnerships aim to achieve. Whether you're considering private equity for your practice or seeking to understand market dynamics, this session provides an insider’s view of the opportunities and challenges in medical aesthetics.

Cellular Longevity Protocols to Improve Longevity 
Friday, April 11: 2:25 – 2:50pm | Nichola Conlon, PhD 
This presentation delves into the critical role of NAD+ in aging and cellular repair, examining how this molecule supports energy production, DNA repair and longevity, with insights into supplementation and therapeutic applications.

Next Gen Therapies in Skin Renewal and Neocollagenesis 
Friday, April 11: 3:50 – 4:10pm | Kay Durairaj, MD, FACS 
Discover advanced bioregenerative strategies designed to build skin foundation and rejuvenate tissue with collagen biostimulators, such as PLLA and calcium hydroxylapatite, and restore youthful skin without filler.

Implementing a Successful Weight Loss Program 
Friday, April 11: 4:25 – 5:25pm | Jay D. Reyero, JD; Sam Pondrom, JD; Michael S. Byrd, JD; Gilberto Saenz III, PA-C 
The weight loss revolution is real. Med spas are working hard to figure out how to begin offering this service, but there are both operational and compliance hurdles to overcome. This panel will discuss tips on how to successfully implement a weight loss program or service line while ensuring compliance standards are met.

Best Practices for Advanced Skin Healing and Regeneration 
Friday, April 11: 4:50 – 5:10pm

Optimizing Outcomes with Injectable HA Microdroplets and Skin Boosters 
Friday, April 11: 5 – 5:25pm | Suzanne Munshower, RN 
This presentation details an alternative protocol for optimizing skin quality outcomes with injectable hyaluronic acid microdroplets.

Ultrasound Before and After Treatment: Diagnostic and Complication Mitigation 
Saturday, April 12: 9 – 10am | Steven F. Weiner, MD

The Intersection of Hormone Therapy and Weight Loss: Optimizing Patient Outcomes 
Saturday, April 12: 10:35 – 11am

The Aesthetic Revolution (Things We Don’t Hate): Thought Leader Nexts and Bests 
Saturday, April 12: 1:05 – 2:05pm | Shino Bay Aguilera, DO; Erika Barry, NP-C

Neurotoxin Resistance 
Saturday, April 12: 2:15 – 2:40pm | Steven F. Weiner, MD

Team AI: How Solopreneurs Can Maximize Profits and Reclaim Time with AI Systems and Automation 
Saturday, April 12: 2:15 – 2:40pm

The Worst I Ever Had: Complications and How to Overcome Them 
Saturday, April 12: 3:50 – 4:50pm | Gilberto Saenz III, PA-C; Jenna Hilton, PA-C; Jenny Hartley, ACNP; Julie Bass Kaplan, FNP-BC, CANS

Medical Weight Loss Is Unlocking a New Wave of Aesthetic Patients: Are You Capitalizing? 
Saturday, April 12: 5 – 5:25pm | Erica Crawford 
The rise of medical weight loss has significantly impacted the aesthetics industry, bringing in a new wave of weight loss patients. This session will provide practical insights into leveraging this trend to grow your practice. Attendees will learn how to attract and convert weight loss patients, integrate medical weight loss into their offerings and capitalize on the increased demand for aesthetic treatments from this patient group.

“The Medical Spa Show is a crucial show to come to if you’re entering aesthetics industry because it has all of your resources, all of your mentors, all of your community, all of your lessons that you need to learn about growth, and clinical education, and legal and compliance in one place.” Katie Duke, ACNP-BC, at Medical Spa Show 2024

Attendee Growth

In April, you can expect to see new and returning faces. What brings the same faces back to MSS year after year? The people.  

One of those returning faces is likely to be Vrinkley Pruna, MSN, NP, co-owner of Shape & Skin Medical Spa and Weight Loss in Huntington Beach, FL. Pruna has been attending AmSpa events since 2018 and first became a member thanks to winning one of the raffle prizes. She has since continued to invest in her knowledge and become part of the community. After five years of growing her skills and building up her practice, she presented her first course at Medical Spa Show 2023.  

“That was amazing. That was honestly the most surreal part is because you were there from the very beginning—you know me, just walking around with my mom and playing the game, and now, to become one of the speakers and have you introduce me, that was probably the most like surreal full-circle moment for me.” Vrinkley Pruna, NP, to Michela Bailey in an episode of Medical Spa Insider

Powerful business partnerships have been formed at AmSpa events. Medical Spa Show was the site of an interaction that has built one of the fastest-growing franchises in the aesthetics industry. Melissa Rogne, president of Chapter Aesthetic Studio, first spoke to AmSpa’s QP magazine in 2019 about Rejuv Medical Aesthetic Clinic in Fargo, North Dakota. Under her leadership, Rejuv flourished in a 12,000-square-foot facility, bringing in consistent growth for more than 15 years. Rogne’s reputation and Midwest success story captured the attention of representatives from The Aspen Group, who were looking for a partner to help them expand into the aesthetics space. Now, she is building the foundation for Chapter Aesthetic Studio practices across the country, scaling her beloved brand, attracting new customers, and building a trusted name in aesthetic care.

“What I knew, what I believed, is that the same principles that I applied to Rejuv would be the same principles that would allow us to be successful.” Melissa Rogne, on an episode of Medical Spa Insider

Listen to more of Melissa’s story on AmSpa’s Medical Spa Insider podcast.

Community

“What surprised me the most about the Medical Spa Show was just the kindred spirit here. It’s a big event but it feels very close-knit and it’s more warm and inviting than I expected it to be.” Sarah Baxley, DNP, Destin Medical Spa

Part of building a successful med spa is making connections with peers in the industry. Medical Spa Show is an excellent place to find like-minded peers who are just as eager to meet you and learn from your shared experience.

More than that, MSS brings together the most respected stars and key opinion leaders of the industry to share their knowledge with you. That spirit of community extends past the curated education and into the conversations that fill the halls of the conference space. At MSS, people from all sizes, business models and stages of practice come together to talk shop.  

Meet people who do what you do, whether you are a practice manager in Michigan or a solo injector in the Pacific Northwest; whether your med spa brings in $3 million a year or is just starting out; whether you are a top Allergan account or are here to find those brand partnerships. When you speak with the people who face the same problems and are meeting milestones alongside you, it becomes even easier to take home the knowledge you gain in sessions.  

At MSS, you can pick the brains of the most prominent providers, trainers and entrepreneurs in medical aesthetics. They want to see the industry thrive by supporting the positive development of safe, responsible, driven practices. Take advantage of the opportunity to speak with people who have reached the next milestones and finetune your business plan based on their advice and perspective.

“We said it before and I’ll say it again. This organization feels like a family, so it’s almost like catching up with everyone and kind of seeing where everybody’s at and kind of growing together.” Linda Cervantes, LVN, Elle Med Spa

The many panels at MSS present a prime opportunity to engage with the coursework and ask questions to better your business practices, improve your clinical technique, or ensure you are in compliance. Explore the agenda at medicalspashow.com/agenda.

Brand Partners

“So many people that get into this space are great practitioners, but they really need to learn about the industry, the business side of that and network with their peers and come talk to the vendors. We’re not here just to sell you something—we’re here to be your partner, we’re here to help you grow.” John Vakidis, DoctorLogic at Medical Spa Show 2023

Investing in your growth also involves establishing business relationships with device manufacturers, practice management platforms, digital marketing firms, skin care companies, lawyers, business consultants and more.  

Brand partners in the expo hall are thoroughly vetted, to ensure their products and services align with the needs of AmSpa members and attendees. A gathering of 140 exhibitors awaits attendees of Medical Spa Show 2025, who can look forward to learning about the latest trends in aesthetics, what's new in product development and which vendors might suit the evolving needs of their aesthetic practice.

“This is my third year attending. Every time, we learn and implement new things. At the end of this year, I can honestly say we are doing business with 12 of the vendors here. Half of these vendors we hadn’t known about until we attended.” Kayla Tezcucano, at Medical Spa Show 2023

The AmSpa community is about much more than a one-time ticket to an event. It’s the gateway to meeting the people who will grow alongside you, with a shared commitment to safety, compliance and success.

“If you’re thinking about coming, come to the AmSpa show. You learn so much about safety, compliance, techniques, new techniques, new devices coming down the pipeline for the future. This is a great show to find out anything and everything about the med spa or aesthetic world.” Mai Linh Graham, PA-C, Evolve MD Modern Med Spa

Make Medical Spa Show part of your growth plan when you register today. Registration is open online through April 8, 2025 at medicalspashow.com. Visit the agenda page to learn more about the education, chart your path through the expo hall with the exhibitors page, and plan your evening attire to suit the conference’s social events. Planning to stay at the Wynn? Book in the group block by March 18 to secure the discounted rate and make your morning trek that much smoother.

Catch up with your community from April 11 – 13, 2025 at the fabulous Wynn Las Vegas. Let’s grow together toward a safe, successful tomorrow!