By Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association (AmSpa)

Alex: Congratulations Terri Ross on being selected AmSpa's Member Feature of the Month! Tell us about your med spa, Lasky Aesthetics & Laser Center. What's been going on?

Terri: Growth. Exponential growth. I'm really proud that we'e hit the 3 million dollar mark in just 3 years. We'e brought on new providers, new treatments and services, and really just learned how to perfect the infrastructure.

Alex: Lasky Aesthetics seems like a fairly laser-heavy practice. What's the biggest money-maker treatment in your med spa right now?

Terri: Definitely Laser Skin Resurfacing, Alma Fractional, Skin-Tightening, and CoolSculpting.

Alex: Were these treatments a conscious choice of you based upon numbers. or was this just kind of the way that it happened?

Terri: Lasky is a little unique. Four Doctors own it and when they developed the business back in 2010, they all had their own practice off-site. They did their own injectables, so by default the practice became laser heavy. They kept their own patients. It was a grass-roots business at the time.

Well that failed. When they brought me in on 2014, the med spa was doing about a half million dollars. Realizing that we had to make a shift in the business infrastructure, I came in and really treated it like a start-up. I re-evaluated the overhead, the cost of goods, figured out what treatments were yielding the most money, learned what the patient market demand wanted, and decided what was best to do different.

Alex: Do you still offer injectables? Or, is it mostly laser treatments?

Terri: We do. It's just a smaller percent of the business. But we're finding that it's allowed us to become a niche. We really are known for treating very difficult skin conditions. As a provider, if you don't have that kind of a background or have years of experience as an extender, then you don't have the skillset to diagnose. It's blended well for us.

Alex: Okay, you can't name yourself in this next question, but what do you attribute to being the number one factor of success for Lasky? #LLC

Terri: It's honestly the hiring of impeccable staff and investing in them. We'e heard this throughout the last couple of days here at the AmSpa Boot Camp, it's about good staff. Having them trained properly, adequately understand what treatments you offer, customer service, and just business acumen. Whether it's me or anyone else. This is not an easy business to be in. It's highly competitive, especially in Beverly Hills. Utilize the resources that are available, especially with AmSpa.

Alex: That's what we do here at AmSpa! Thank you Terri for your continued support and we wish you the best of luck in the future success at Lasky.

Lasky Aesthetic & Laser Center is located in the heart of Beverly Hills, CA. Get the live tour here or schedule an appointment today!

Terri Ross will be speaking at the next AmSpa Boot Camp in Denver, CO May 19-20, on trending treatments and the expert consultation. Visit the event page here for more information and to register.