Marketing
Marketing Metrics That Matter: How to Improve Lead Conversion and ROI
By Clarity Technologies Improving lead conversion is crucial for any practice. Many practices receive hundreds of leads each month ...
Posted By Madilyn Moeller, Friday, July 14, 2023
By Podium
Remember the good old days when we used to fantasize about robots, jetpacks and self-driving cars?
Well, the future is here. And while we’re not quite to the point of commuting by jetpack, artificial intelligence (AI) is taking the world by storm, and the possibilities are mind-blowing. If businesses want to get ahead of the curve, they should embrace these tools and integrate them into processes where possible.
ChatGPT, a free, chat-generating AI tool, is making headlines. If you’ve spent any amount of time online recently, you’ve probably seen the chatter.
Podium asked the AI tool to write a 500-word blog post on how companies can increase customer retention in 2023. It produced what was requested.
The quality was… okay. Podium liked the post, but was looking for something a little wittier. So, it gave the AI tool another chance to impress, and the AI did a decent job.
Once you start using ChatGPT, it’s easy to see what all the hype is about—especially if you’re a small business owner or a one-person marketing team. A tool that can do work for me? Sign me up!
But, before you get ahead of yourself, it’s important to note that tools such as Hugging Face Open AI Detector, Originality.AI and Writer.com do a decent job of detecting AI-generated content. And if these tools can easily detect AI content, Google can too. And we’re all well aware of how much Google loves high-quality, original content.
So, if you can’t use AI to fulfill all your writing needs, what can you use it for? Don’t cancel your Jasper or Rytr subscription just yet. Let’s talk about how you can use AI tools to boost your marketing efforts and gain a competitive advantage.
We get it. AI is still pretty new, and it can feel a little creepy—especially if you don’t understand how it works.
So, let’s talk about what’s going on behind the scenes. ChatGPT, in particular, uses a type of deep learning called the “transformer model.” This model has been trained on large datasets of text in the form of books, websites and articles.
Basically, AI tools such as ChatGPT are trained on a massive amount of data. When given a prompt, they scan the data they’ve been trained on and use a sort of predictive text to generate a human-like response. It feels like you’re talking to a real person, but you’re not.
Next, let’s take a look at some real-world examples. Here’s how marketers are already using AI to get more done.
You can use AI to speed up various tasks on your daily to-do list. Here are some use case examples to get your creative juices flowing.
Have a topic and a keyword? Let AI take care of the outline so you can spend more time researching and gathering your thoughts.
Do you waste an unnecessary amount of time coming up with quippy social captions? Let AI do the work for you.
AI is great at generating subject lines and can even come up with email copy. Just make sure you proofread and add your brand’s unique flavor to the copy before you run the email.
People on the internet love videos—it’s one of the most engaging forms of content. Let AI help you come up with quick video scripts if you’re fresh out of ideas.
Apart from using AI tools for writing and generating images, you can use them for several other purposes, such as:
Note: As mentioned above, remember that AI should be used to assist, not replace. For example, if you are using an AI tool to create blog briefs, you should, of course, give the generated briefs a final proofread before sharing with your writers. Don’t be afraid to make some adjustments based on your expertise. AI is a tool in your toolkit. You’re the expert.
So, you’re ready to get started, excited to harness the power of AI. But, with so much chatter about various exciting tools, it’s hard to decide which one is right for your needs. Here are a few favorites Podium recommends trying.
AI has made its grand debut. It’s shaking things up and changing the way we do things, and now is just the beginning.
As it stands, AI tools are here to assist us—not to replace us. While Jasper isn’t a replacement for a content strategist, it can greatly speed up the writing process. ChatGPT isn’t a replacement for talented developers, but it can greatly improve productivity. You get the picture.
Running a small business is hard work. Let AI help you speed things up and get ahead of the curve. If AI is the future of how work gets done (and it’s certainly looking that way), you want to hop on the bandwagon early and get comfortable using these tools now.
Podium is helping to change the way local business gets done. Whether it’s messaging your leads and customers, chatting in context with your team, SMS advertising, getting paid or getting reviews and actionable feedback to improve your business, Podium is here to handle every interaction, all in one powerful inbox. No more phone tag or unanswered emails—Podium powers interactions through simple messaging, so you’ll meet your leads and customers where they’re at.
Learn more marketing best practices for medical spas when you explore AmSpa’s online webinar library. Visit the library for your information about upcoming learning opportunities from the comfort of your home.
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