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Business
Selecting the Right Device Addition for Your Practice
By Taylor Siemens, NP, Clinical Advisor, American Med Spa Association (AmSpa) It is important to choose the right device ...
Posted By Mike Meyer, Wednesday, May 27, 2020
By Terri Ross, Terri Ross Consulting
Mastering the art of sales is the most critical skill you need to learn to launch or scale your practice. Like any new skill, it can feel uncomfortable at first, but continued practice at honing your craft is the key.
Sales is like oxygen and the lifeline of your practice. Learning to shift your mindset around "selling" to "educating" your patients with clarity, confidence and connection is the roadmap to success in business.
Do you ever wonder what makes some providers so successful at educating patients and converting sales? According to some of the top sales experts in the world, there are a few key traits that separate good salespeople from great ones.
As Grant Cardone— one of the leading sales, motivation, leadership and business experts in the world—says, "The key is to keep training, keep learning and keep honing your skills if you want to be the best."
Terri Ross brings more than 20 years of sales and management experience to the field, having worked with leading-edge medical device companies such as Zeltiq, Medicis, EMD Serono, Merck Schering Plough and Indigo Medical, a surgical division of Johnson.
Ross' vast knowledge and experience as a sales director managing upwards of $20M in revenue and successful teams has allowed her to become a renowned plastic surgery management consultant helping aesthetic practices thrive.
To optimize revenues and business performance, Ross' practice management consulting services help physicians evaluate practice processes including, but not limited to, overall-operating efficiencies, staff skill assessment, customer service and operating efficiency strategies. The goal is to develop a comprehensive plan of action to improve productivity, quality, efficiency and return on investment.
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