San Diego Medical Spa Boot Camp

You Built It. Now Grow It.

Starting a med spa, believe or not, was the easy part. Now you have to build your team, grow your brand, and stay motivated while navigating the challenges of ownership. When the dream of helping others meets the reality of running a business, a new set of skills is required. That’s why 50% of businesses fail within the first five years.

With the AmSpa Boot Camp, you can be a success and not a statistic.

The Medical Spa Boot Camp is a two-day intensive training focused on the unique needs of newly opened medical spas, taught by industry experts and peer leaders who have been where you are. Redesigned for more clarity and interactivity, Boot Camp will help owners through the rocky transition to becoming an established practice. Learn the skills that are essential for med spa success, from employee management to marketing. Identify the gaps in your current practice and explore solutions with exhibitors interested in partnering, not just promoting. Connect with aesthetic professionals sharing your same journey. And receive the up-to-date legal and regulatory advice that helps AmSpa members set the standard for safety and compliance.

Register today and meet your partners in med spa success.

Two-Day Seminar Including

NEW Fully redesigned instructional sessions with a greater focus on the crucial first five years of med spa growth and more interactivity
NEW Learning Lunch with exhibitor roundtables
NEW Success-focused one-on-one consultations with AmSpa Education Director Kirstie Jackson
A handbook with presentation materials for easy review and download link for presentation PDFs and additional resources;
Reference material for additional support;
The opportunity to receive a free copy of Risk Management for the Practicing Physician—A CME monograph certified nationally for 5.5. Category 1 CME hours;
Continental breakfast and lunch provided on Saturday and Sunday;
Kickoff reception on Friday evening;
Networking reception on Saturday evening.

Register Today!

*You will be prompted to login or create an account before finishing registration*

As a solo injector and practice owner I really wish I had attended the bootcamp sooner. I went home and made many changes to my practice and feel so much better knowing that I’m compliant. This should be a prerequisite before opening a medical spa!

"I Wish I Had Attended Sooner"

Molly Bailey, Bailey's Botox

What You Will Learn

Protect Your Practice and Your License

Understand Medical Spa Laws Like:

Rules Regarding Supervision, Delegation and Who Can Do What Treatment
Ownership Regulations and HIPAA Requirements
Avoiding Kickbacks, and Other Marketing Mistakes

and more!

Plan and Run Your Business Profitably

Find a Blueprint for Building Your Business Including:

Recruiting, hiring and retaining an exceptional team
Affordably attracting and keeping patients
Offering the most profitable and effective treatments

and more!

Set Yourself Up for Long-term Success

Get Best-Practices for Sustaining Your Business Like:

How to incentivize your team legally and profitably
The efficiency metrics that are most important to track
When you should consider expansion

and more!

Register Today!

*You will be prompted to login or create an account before finishing registration*

Agenda

Friday Kickoff Networking Reception Friday 6:00-7:30 PM A special event for attendees of the AmSpa Boot Camp, Advanced Cadaver Course, and Ultrasound Fundamentals. Network with other aesthetic professionals, meet staff and presenters, and enjoy an open bar and passed hors d'oeuvres courtesy of our sponsors.

Day 1- Saturday

8:00 AM ~ 8:30 AM

Registration and Continental Breakfast

8:30 AM ~ 9:00 AM

Opening Keynote

Speakers: Alex R. Thiersch, JD , AmSpa

9:00 AM ~ 9:45 AM

The ABCDE’s For Your Aesthetic Business

Being an aesthetic entrepreneur doesn’t stop at the idea. When you already have a revenue generating business, what happens next? This session looks at how you take things to the next level using the ABCDE method, A - Very Important, B - Important, C - Nice to Do, D - Delegate, and E - Eliminate. Topics include: Business, procedural and HR trends adopted by most successful businesses | How to create a growth plan for your business or notice indicators for change | How to identify when to add providers, physical space or administrative staff to better serve your patients | How to upscale and increase revenue | Software, tools and industry professionals who can help you

Speakers: John Rodriguez , ETHOS Med Spa

9:45 AM ~ 10:30 AM

The Financials

This session will demystify aesthetic practice financials to help you better understand your business. Overview of important financial statements – discover the best practices on regularly reviewing your financials | Understanding cash flow and how to maximize it | Increasing profitability – Identifying the opportunities to increase revenue and decrease expenses | Creating a budget - the revenue formula, estimating expenses, predicting cash flow | Ongoing measurement and follow up of financial metrics and goals | Shared case study

Speakers: Judy Kozlicki , Skytale Group

10:30 AM ~ 10:45 AM

Morning Break

10:45 AM ~ 11:30 AM

Patient Experience is Everything

Successful patient engagement directly relates to the experience they have with your aesthetic business. This session explores the avenues of engagement and why they are so crucial to your patient outcomes and financial success; What is patient engagement and why is it so important | The expectations our patients have | Which tools can be helpful in managing patient engagement and experience | An unbiased view of software and practice efficiencies | Mitigating poor experiences – what to do if something goes wrong and how to turn a frown upside down

Speakers: Kirstie Jackson , AmSpa

12:15 PM ~ 1:15 PM

Learning Lunch

Table Talks with Experts: Representatives from leading brands will be hosting tables to answer your questions and grow partnerships | Consult with AmSpa: Get complimentary one-on-one consulting about your business, staff and practice operations

1:15 PM ~ 1:25 PM

The Law & Compliance

The necessary health check for your business covering essential aesthetic law and practice compliance Overview of regional rules and regulations affecting the medical spa and aesthetic industry | Current hot-topic state-specific issues affecting the industry| Ownership: Who can own a medical spa? | How best to structure a corporation | Medical spa supervision and delegation: Must a physician be present and examine every new patient | Patient privacy | Medical advertising | Reputation management and responding to negative reviews

Speakers: Jay Reyero , ByrdAdatto Alex Thiersch, JD , AmSpa

2:55 PM ~ 3:25 PM

Afternoon Break

3:25 PM ~ 4:10 PM

Consultations That Convert

The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, learn how to turn a consultation into a customer. How to make consultations as profitable and useful as possible | Who should be performing the consultation | Determining whether it should have a price tag | Data points, tracking methods and benchmarks | Consultation demo with audience member

Speakers: Terri Ross , Terri Ross Consulting

4:10 PM ~ 4:20 PM

The Marketing and Social Media Plan

Marketing techniques and avenues: Which ones are right for you? How to develop and write a marketing plan, step-by-step | The importance of digital marketing and how powerful it can be | Timing and frequency. Budgeting benchmarks. Marketing tips and tried-and-true techniques | New marketing avenues that show promise | Identifying the best social media outlets for your business | Developing a social media strategy that aligns with your goals and manpower

Speakers:

5:15 PM ~ 6:40 PM

Drinks and Appetizers

Speakers:

6:40 PM ~ 7:10 PM

Dinner with Educational Keynote, Sponsored by Galderma

Dinner provided

Speakers: Dr. Chris Surek, DO, FACS

7:10 PM ~ 7:40 PM

Book Signing and Photo Opportunity with Dr. Surek

Day 2- Sunday

8:00 AM ~ 8:30 AM

Continental Breakfast

8:30 AM ~ 9:30 AM

Culture, Staff Management and Successful Leadership

Managing a staff, whatever the size, is often the most challenging part of running a successful practice. Here we look at: A deep dive into the often-overlooked areas of people management | The importance and purpose of employee engagement surveys | How to execute constructive feedback, progressive discipline, progressive leadership skills | The difference between being a leader, a manager or “a boss” | Emotional intelligence and Diversity, Equity, Inclusion, Belonging and Accessibility (DEIBA) | Group activity

Speakers: Kelly Kriesel , AmSpa Cathy Christensen , AmSpa

9:30 AM ~ 10:00 AM

The Team

The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include: Recruiting, interviewing and selecting the right team | Implementing a performance-based compensation model | Charting career paths | Employee retention | Investing in training and coaching | Rewarding and recognizing your team

Speakers: Kirstie Jackson , AmSpa

10:00 AM ~ 10:30 AM

KPIs: How Knowing Them Will Maximize Revenue

Financial Key Performance Indicators (or KPI’s) are how you apply financial knowledge to specific metrics and day-to-day success measures. Topics include: How service mix categories will keep your bottom-line revenue healthy | How to use data to increase hourly value | Which KPI’s you need to measure, how to measure them, and what to do now that you have the data | How to increase overall profitability | Important numbers and common mistakes | How to run a KPI meeting with your providers | Examples of financial statements

Speakers: James Turcott , Skytale Group

10:30 AM ~ 10:45 AM

Morning Break

10:45 AM ~ 10:55 AM

Tried & True: Combination Treatments & Skincare for Optimal Results

Learn proven strategies to decide how you can expand your repertoire of services to both improve clinical outcome and boost revenue. What services are commonly offered and why | How to pair combinations together to drive better outcomes | Pricing treatments appropriately | Trendy vs. tried and true | How to select a new device, treatment or service | How to onboard a new service to your practice | The AmSpa checklist

Speakers: Taylor Siemens, NP-C , Vitalyc Medspa

11:30 AM ~ 12:30 PM

The Aesthetic Industry Success Panel

This panel will include a combination of industry professionals who will share their experiences and answer your questions. Panelists include local med spa owners, experienced industry professionals, providers, influencers, or legal compliance experts.

Speakers: Cathy Christensen , AmSpa

12:30 PM ~ 1:15 PM

Lunch and Closing Business

I learned so much from this boot camp! Being a new business owner it was such a blessing to hear from the legal side to the business side of everything. The vendors were great and I had a great time!!

"It Was Such a Blessing"

Kathy Parrot, Omorfia Wellness Center

Pricing

Non-Members

Early Bird

1,045

Regular

1,195

Additional Attendees

Early Bird

1,045

Regular

1,195

Register Today!

*You will be prompted to login or create an account before finishing registration*

Plus Members

Early Bird

945

Regular

1095

Additional Attendees

Early Bird

795

Regular

945

Plus members save $250 on the first ticket and $400 for each additional team member!

Register Today!

*You will be prompted to login or create an account before finishing registration*

Basic Members

Early Bird

945

Regular

1,095

Additional Attendees

Early Bird

1,045

Regular

1,195

Basic members save $150 on their first ticket!

Register Today!

*You will be prompted to login or create an account before finishing registration*

Early Bird Pricing Ends June 3
Your Registration Includes

Two days jampacked with everything you need to learn to grow your med spa business
An invitation to the Friday Kickoff Networking Event
The opportunity to meet with exhibitors about your med spa solutions including service providers and the top suppliers
Personalized advice during the learning lunch period
Continental breakfast and lunch on Saturday and Sunday
Dinner and drinks on Saturday
Presentation handbook

Why Attend

"If you’re going to open a med spa, regardless, you should come to AmSpa. I think it’s the most important thing you could do to open up a med spa because you’re guided in a direction that will make you successful."

Lou Perez, OD, Owner

"It’s actually been extremely beneficial in terms of what to look for in setting up a business, putting together a business plan, thinking about the future. I feel like I’m getting the information that I needed to get started."

Farah Miles, MSN, ARPN, NP-C, Owner

It was exactly what I needed to refine my business model. It is always comforting to know that we are maintaining compliance with the evolving legal framework and marketing landscape. I appreciate AmSpa’s dedication to protecting patients and educating.

"Exactly What I Needed"

Kimberly Mascia, SpaGo Med Spa

Venue

Hilton San Diego Bayfront

1 Park Boulevard, San Diego, CA 92101

Group Rate: $299/Night + $42 Optional Daily Resort Fee + 12.8% Tax.Must book on or before 5PM EST, Thursday, July 3 to secure the discounted room block rate. Rooms and rate are limited and may sell out before the cut-off. Must cancel 48 hours prior to your day of arrival to avoid fees equivalent to one night room and tax.

Secure Block Rate

Optional Resort Fee Includes:

Premium Internet
Daily $15 Food and Beverage Credit (for use in hotel restaurants and bars)
1-Hour Bicycle or Kayak Rental
Bike Locker Rental
Transportation to Coronado Island
1 Water Bottle Per Guest (refillable at stations within hotel)

The hotel is adjacent to the San Diego Convention Center, across the street on our Sky Bridge from Petco Park, home of the San Diego Padres, and minutes from the San Diego International Airport. It is also a short walk from downtown’s Gaslamp Quarter and East Village. Located 3.1 miles (13 minutes) from San Diego International Airport.

Never Miss an Update About This and Other AmSpa Events

Speakers

Alex Thiersch

JD

Alex R. Thiersch, JD, is the founder and CEO of the American Med Spa Association, and he is also a partner at the business, health care and aesthetic law firm of ByrdAdatto. He has extensive experience...

Cathy Christensen

Cathy Christensen is the chief operating officer (COO) of the American Med Spa Association (AmSpa), based in Chicago, and has been with the company since its infancy, joining as Director of Operations in 2013. Prior to...

Kirstie Jackson

Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing...

John Rodriguez

John Rodriguez has more than 25 years of business experience, including founding three successful medical spa practices, a salon and a skin care line. As a former executive pastor and a chief operating officer of a...

Jared Rohrer

Jared Rohrer is the CEO of Aesthetic Conversion, a web agency that specializes in serving the med spa and plastic surgery community. With seven years of experience in the industry, Rohrer has become a recognized thought...

Sam Pondrom

As the youngest of three brothers, Sam Pondrom learned early on how to work effectively as part of a team. After graduating from Oklahoma State, an intrinsic sense of curiosity and a keen eye for details...

Terri Ross

Terri Ross is a globally recognized practice management expert, renowned thought leader, international speaker and high-performance sales coach specializing in medical aesthetics. With her expertise, she has propelled numerous medical aesthetic practices and Fortune 500 companies...

Mara Shorr

Mara Shorr is a seasoned practice management consultant, key opinion leader, speaker, former podcast host and author in the aesthetic practice management arena, spending nearly 15 years guiding practices across North America. She serves as a...

James Turcott

James Turcott is a partner at Skytale Group. From the beginning, he has played a crucial role in the rapid growth of the firm and the growth of its clients' businesses....

Taylor Siemens

NP-C

Taylor Siemens, NP-C, a board-certified nurse practitioner recognized by the American Association of Nurse Practitioners, is a dynamic force in the world of aesthetic medicine. With an unyielding passion for empowering and educating aesthetic clinicians, Siemens...

Exhibitors

https://americanmedspa.org/medspabootcamps

https://www.joinblvd.com/medical-spa-software

Thank You to Our Boot Camp Sponsors

Environ Dermaconcepts | 10 Minute Educational Talk

Galderma | Saturday Educational Keynote & Exclusive Lanyard