Using Technology to Create Positive Patient Outcomes

Posted By Mike Meyer, Tuesday, June 18, 2024

model hugging herself

By Jessica Stellwagen, Bodify

In the world of aesthetics, a staple question asked on social media, websites and all other marketing platforms to garner curiosity among potential prospects is, “Do you struggle with unwanted fat on your body?” Undoubtedly, the answer to this simple question is a resounding, “Yes.” If not, that person should count themselves as lucky. The conversation becomes more exciting for the aesthetic industry when the subsequent question and answer illustrates that people want safe, effective, predictable, lasting and, often, non-invasive fat reduction solutions.

Self-esteem solutions

There is a profound connection between body image, self-esteem and how individuals project themselves in the world. Good, bad, right or wrong, how we feel about ourselves impacts everything in our lives. Regardless of societal judgments, what truly matters is an individual’s internal perception of their physical self. The thoughts that arise when gazing into the mirror wield a lasting impact, shaping self-confidence, self-perception and, ultimately, impacting every interaction that occurs on a daily basis for that person. Self-image and subsequent frustration or displeasure is what drives millions of individuals to the internet weekly with relentless determination to find the solution to their unwanted fat.

The complex relationship between body image and self-esteem has fueled an enduring human quest to transform their bodies in pursuit of their ideal selves. Over the ages, humanity has embarked on an unending journey to discover the ultimate dietary regimen and infallible methods to attain their desired body shapes. However, this pursuit often proves futile due to an immutable truth: Every individual has pockets of fat that steadfastly resist elimination, even when met with unwavering commitment to exercise and nutrition. Moreover, the definition of the “perfect body” continually evolves with each passing decade, presenting individuals with a multitude of opportunities to reshape their bodies in accordance with shifting societal standards and personal desires.

The persistence of localized fat can be attributed to a complex interplay of factors. Genetics, hormones, aging and other variables can render the process of shedding unwanted fat challenging through traditional dietary and exercise regimens alone. Often, additional help is needed to close the gap between the body they have and the one they want. This is not to suggest that individuals should disregard their dietary and exercise habits or entertain notions of a magical solution. Rather, it underscores a fundamental reality recognized by every seasoned body contouring specialist: The demand for safe, effective, predictable, and consistent body contouring methods and products is stronger than ever. As Albert Einstein famously asserted, repeating the same actions while anticipating different results is a form of insanity. Considering this wisdom, it’s not surprising that individuals turn to the aesthetic industry for safe, effective and permanent fat loss solutions.

Here to help

Within an industry propelled by a genuine commitment to solve client frustrations and facilitate positive transformations, the aesthetic market finds itself in a unique position to meet client needs and usher in desirable body changes. This position is exciting not only in terms of its potential to empower individuals to become their best physical selves, but also because it generates revenue that sustains clinics, supports staff members and allows the body contouring segment to thrive. However, this industry bears a profound responsibility to execute body transformations ethically and safely, ensuring that clients leave clinics feeling secure, enthusiastic and self-assured in their choices.

In this pursuit, aesthetic clinics must perform due diligence and confront challenging questions:

  • Is the procedure or product backed by solid scientific evidence, ensuring its safety and effectiveness?
  • Does the procedure or product deliver on its promised outcomes, providing tangible and visible benefits to clients?
  • Do positive outcomes significantly outweigh the negative or neutral results, ensuring a worthwhile investment for clients?
  • Does the procedure or product align with the clinic’s core values and principles, reflecting a commitment to ethical practice?

If providers start cutting corners and introduce procedures or products solely to pad their bank accounts, the whole industry takes a hit. Trust crumbles, loyalty fizzles out and the public starts doubting the authenticity of those flashy clinic brochures and slick marketing campaigns. Fortunately, an array of procedures exhibit remarkable consistency and predictability in their efficacy at eliminating unwanted fat. However, clinics cannot simply invest in a technology or product, place it into the clinic, and let the staff run wild with it.

Clinics must assume full responsibility by:

  • Educating staff on how to check for legitimate candidacy;
  • Training staff members to use the technology or product safely and effectively;
  • Building and executing an effective launch plan so the appropriate individuals in their database receive word of the new offering;
  • Cultivating a comprehensive understanding of the capabilities and limitations of the employed technology;
  • Crafting tailored treatment plans that address individual client needs;
  • Abandoning the practice of recommending treatment plans solely based on a client’s budget;
  • Prioritizing listening during consults to fully understand the clients’ desired outcomes;
  • Presenting realistic expectations through before-and-after images; and
  • Ensuring follow-up appointments with body contouring clients to document their progress and demonstrate the technology’s efficacy.

Regrettably, some clinics occasionally prioritize profits over purpose, leading to a cycle of making lofty promises to clients that ultimately never come to fruition. This not only prevents clinics from fostering loyalty and trust among clients and staff, but also hampers their ability to successfully grow in a sustainable and ethical way. Often, clinics eagerly embrace innovations when they are introduced, leaving behind tried-and-true methods. However, adopting a multifaceted approach that incorporates various modalities can often provide clients with the most effective and tailored solutions to meet their specific goals.

The recent surge in the popularity of semaglutide exemplifies the fervent demand for body contouring solutions and highlights the need for multi-modal approaches. While semaglutide facilitates overall weight loss, individuals frequently encounter areas on their bodies that remain less responsive to the global weight loss than desired. Consequently, the demand for spot reduction methods persists. Devices designed for this purpose, such as CoolSculpting, heat-based technologies and other modalities excel in their ability to precisely target specific areas in a non-invasive or minimally invasive manner, effectively eliminating localized fat. In today’s fast-paced world, individuals prioritize swift results while wanting to avoid extensive downtime or long recovery periods following a procedure. The aesthetic industry, with its innovative devices and ethical providers, stands ready to fulfill this demand.

Lasting positive change

The timeless desire to shed unwanted fat and sculpt the body of one’s dreams remains a pervasive pursuit. The quest for personal body changes has no end in sight. New technology will continue to enter the marketplace; this is exciting, and it forces the industry to ask tough questions and keep client outcomes top of mind. The aesthetic market—guided by principles of safety, ethics, transparency and accountability—has the potential to facilitate transformations that empower individuals to embrace their best selves with confidence and integrity. Clinics can spark joy, uplift and change lives by offering solutions that work. The journey toward realizing one’s ideal body image is inherently personal, and the aesthetic industry stands as a steadfast partner, ready to accompany individuals on this transformative voyage.

Jessica Stellwagen is the visionary force and co-founder behind Bodify and Bodify Academy. Her entrepreneurial spirit has been a guiding light from the earliest chapters of her journey. Her intellect has always gravitated toward the architecture of systems and processes, reveling in the art of dissecting complexities to unearth the essential components for a business to transcend into the realm of E.L.F., where endeavors become effortless, lucrative and fun. Her prowess as a sought-after orator for Allergan, alongside her role as a motivating force for local ASM CoolSculpting representatives and enterprises throughout the U.S. and global landscapes, attests to her capacity to kindle inspiration, augment revenue, streamline operations and metamorphose CoolSculpting into a consistent profit center. A pivotal transition occurred in September 2022, as Bodify sold to MedSpa Partners (MSP). Stellwagen’s indomitable spirit persisted, as she and partner Melissa Mickelson retained their roles at the helm, amplifying revenue for existing venues, unfurling new locations and lending their expertise to MSP’s CoolSculpting clinics across North America.

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