In today’s digital marketing landscape search engine optimization (SEO) has become an essential part of any successful marketing strategy for a cosmetic surgery practice. The Holy Grail for any plastic surgery practice is to rank in the first organic spot for practice and procedural keywords.

It is easy to understand the new patients and practice revenue that can be generated by ranking #1 in your local market for terms like: “botox near me,” “nose job,” “breast augmentation,” and “laser hair removal”. The real problem lies in how do you get there? What are the important things to focus on in a local SEO strategy? Local SEO is more of a micro approach as opposed to trying to rank for some of these terms on a national level. Therefore, there are different tools that need to be utilized in the local market.
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