This old phrase is truer than ever: Your reputation really does precede you—and we’re not just talking about a current patient mentioning you to a friend. These days, millions of people seeking aesthetic services turn to the internet for insights and advice, which means they’re assessing you long before they walk in your door.

Successful medical spas get it. They know that online reviews are the new referrals, that before & after photos confirm their skills and expertise, and that even someone who gets a personal referral will “trust, but verify” by going online to conduct further research. These growing practices understand that their online presence is their digital front door and that the quickest, most effective way to generate new business is to employ these 5 steps of successful reputation management.
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