Generations of people tend to share characteristics that aesthetic practices can harness to better target their marketing efforts. From social media to billboards to, yes, even television, the right mix can optimize marketing to today’s generations:

Traditionalists, also known as the silent generation, born between 1922 and 1945
Baby boomers, born between 1946 and 1964
Generation Xers, born from 1965 to 1979
Millennials, born between 1980 and 1995
Generation Z, born after 1995
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