The number of personalized skincare products and services—such as Neutrogena’s MaskiD, the SkinCeuticals D.O.S.E. system and tailored topical probiotics—continues to grow. The premise of these innovations is that, rather than buying a product and hoping it’s right for their skin, consumers can undergo a detailed skin analysis and receive custom-made formulations tailored to their unique needs. The questions for skin care professionals are, do these products offer benefits beyond consultation with a skin care professional, and how unique is each person’s skin?

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