For the past several years, much has been said about how more men are seeking aesthetic procedures in the U.S. The reasons associated with this trend include increased social acceptance of cosmetic procedures by men and advancements in non-invasive, no-downtime procedures that appeal to them. While a general consensus in the media and among practitioners is that men account for around 10% to 20% of all cosmetic treatments, recent statistics actually show that a downward trend is in progress.
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