How to attract and retain patients is one of the top three concerns of medical spa owners in the U.S. according to the AmSpa 2017 State of the Industry Report. Industry experts in technology, marketing, and patient acquisition and retention will give you the tools to grow your practice at The Medical Spa Show February 9–11, 2018 at the Aria Resort & Casino in Las Vegas, Nevada. Click here to register today! Learn how to bring in and keep more patients with classes like: Keeping Up With the Insanely Beautiful Expectations of the Digitally Empowered Patient 8:30-9am, February 10, 2018 | General Session Over ten million people visit RealSelf every month to research aesthetic procedures and practitioners, the majority of which are searches for non-invasive treatments. RealSelf Founder/CEO Tom Seery, who was also a founder of Expedia.com, will outline the ways the online experience is shaping how patients find their aesthetic providers. Learn how to optimize your practice's web presence to make sure potential clients not only find you, but also choose you as their provider. Advanced SEO Techniques: How to Compete on Google 4-4:30pm, February 10, 2018 | CEO/Staff Training Over 80% of searches for healthcare providers start at an online search engine according to Pew Research Center. If you’re looking to increase your medical spa or aesthetic practice’s organic search engine rankings without having to pay for Google AdWords, attend this talk to uncover the tips, tricks and tools behind SEO best practices, and learn how to successfully gain traction on Google without having to sacrifice your practice’s current marketing budget. Millennial Treatments: Building Lifelong Clients 9:20-9:40am, February 11, 2018 | General Session The Millennial generation has overtaken the Baby Boomers as the largest generation and, even now, they are showing their economic power, causing large brands to learn how to speak their language. Learn how this translates to the medical spa industry and how discovering ways to reach Millennials will result in lifelong clients for your practice from Thomas T. Jeneby, M.D., one of the most reputable plastic and cosmetic surgeons in San Antonio, Texas. Jeneby was awarded “Top Doctor of Texas” by Cosmopolitan magazine, and was also selected as a “Top Plastic Surgeon” for the years 2007-2016 by the Consumer’s Guide magazine. Success with Membership and Loyalty Programs 9:30-10am, February 11, 2018 | Staff Training It’s well known in the customer service and retail industries that it can cost three times as much to to attract a new client as it does to retain an existing one, and that repeat customers spend two to six times more than a first-timer. Given these facts it’s surprising that only 55% of medical spas have some form of loyalty program. If you are looking for a continuous revenue stream and ways to increase retention, attend this session and learn how to develop an engaging and lasting membership program and implement great loyalty programs from Dori Soukup, founder and CEO of InSPAration Management. The firm specializes in spa and salon business development, and advanced education, and throughout the past 15 years, Soukup has contributed to the success of spa companies worldwide. Avoid Discounting! Marketing, Event Planning, and Promotions for Long-Term Patients 11:40-12pm, February 11, 2018 | General Session When you offer patients and clients discounts from your medical spa or medical aesthetic facility, you are not only training them never to pay the full value of your services, you are also hamstringing your profitability. Learn how to provide value without discounting for happy patients and a robust bottom line from Rob Trow who, with his wife Carol, owns DermaConcepts USA, exclusive distributors for Environ Skin Care for the United States. Trow is an authority in the business of skin care and has published more than 100 articles for professional publications. He speaks frequently on current and emerging topics of interest at national and international meetings and to medical spas, aestheticians and physicians. Using Price Transparency to Generate Leads 1:20-1:40pm, February 11, 2018 | General Session Medical aesthetic facilities and medical spas are sometimes hesitant to provide their pricing information online, due to several concerns. However, if implemented right, price transparency can be used as a lead-generation tool that provides consumers with the pricing information they want and gives the physician the consumer's contact information for follow-up. Learn from Dr. Jonathan Kaplan, a board-certified plastic surgeon based in San Francisco, CA and founder/CEO of BuildMyBod Health, an online marketplace for health care services. Other classes at The Medical Spa Show to help you grow your practice include: Top New and Evergreen Treatments 9:30-10am, February 10, 2018 | General Session Speaker: Terri Ross, Managing Partner of Lasky Aesthetics Building a Killer Social Media Strategy 3-3:30pm, February 10, 2018 | CEO Training Speaker: Thomas T. Jeneby, MD Leveraging Opportunity Management Software to Grow Your Practice 3:30-4pm, February 10, 2018 | CEO Training Speaker: Dr. J. Timothy Katzen How to Use Digital Marketing to Increase Conversion 9-9:20am , February 11, 2018 | General Session Speaker: Tim Sawyer, President/Co-founder, Crystal Clear Digital Marketing Implementing Pre- and Post- Protocols to Increase Revenues and Enhance Patient Experience and Outcomes 11-11:20am, February 11, 2018 | General Session Terri Ross, Managing Partner of Lasky Aesthetics From Order-takers to Revenue Generators 11:30-12pm, February 11, 2018 | Staff Training Dori Soukup, Founder/CEO, InSPAration Management Click here to see the full agenda. Register today!