Every few years, there are male skin care campaigns with slogans like “real men take care of their skin,” as if it is universally thought that men are basically Neanderthals that relish looking as rough and aged as possible to maintain their masculinity.
The fact is that men from all walks of life and orientations would like to maintain a smooth, firm and evenly toned skin structure for as long as possible. It is no longer enough to build up muscle and endurance, yet look like you fell asleep on a chenille bedspread.
Read more at Skin Inc. >>