Thomas Jeneby, M.D., a plastic surgeon who practices in San Antonio, Texas, tells The Aesthetic Channel that social media is the cheapest acquisition strategy in his practice.

“At the point of care, I’ll ask how did you hear about me and I’ll get Facebook, word of mouth, radio, online, stuff like that. I don’t do very much traditional media anymore,” says Dr. Jeneby, who presented on the topic in February 2018 at the American Med Spa Association’s AmSpa Show in Las Vegas.
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