Back to All NewsCosmetic Surgery Ads Aimed at Under-18s to Be Banned in U.K.
Posted By American Med Spa Association, Monday, November 29, 2021
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Cosmetic surgery clinics are to be banned from targeting adverts for procedures such as breast enlargement, nose jobs and liposuction at under-18s, in a crackdown by the U.K. advertising watchdog.
New rules will bar ads on all media—ranging from social media sites such as Facebook, TikTok and Instagram to billboards and posters, newspapers, magazines and radio, as well as social influencer marketing—that are aimed at under-18s or likely to have a particular appeal to that age group.
The changes come into force from May and follow a consultation by the Committee for Advertising Practice, which writes the codes that all U.K. advertisers have to follow.
It launched the consultation, which investigated the potential harm such ads can have on young people’s mental health and the issue of body image pressure, after noting the “concerns expressed by senior NHS and public health figures.”
Read more at The Guardian >>
New rules will bar ads on all media—ranging from social media sites such as Facebook, TikTok and Instagram to billboards and posters, newspapers, magazines and radio, as well as social influencer marketing—that are aimed at under-18s or likely to have a particular appeal to that age group.
The changes come into force from May and follow a consultation by the Committee for Advertising Practice, which writes the codes that all U.K. advertisers have to follow.
It launched the consultation, which investigated the potential harm such ads can have on young people’s mental health and the issue of body image pressure, after noting the “concerns expressed by senior NHS and public health figures.”
Read more at The Guardian >>
