With over 80% of aesthetic consumers starting their search for an elective medical treatment on the internet, I am always compelled to ask practice owners this: Are you spending at least 80% of your time, energy, efforts, budget and creativity on implementing strategies to capture these consumers on the mediums they are using to research?
It is no secret that Google has become the universal platform where potential patients begin researching aesthetic providers and elective medical treatments. However, in today’s highly saturated market, it is also becoming increasingly difficult to gain traction on the first page of Google. So, how do you maximize your practice’s organic search engine optimization efforts without breaking the bank?
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