FTC Ruling on Social Media Influencer Endorsements

Posted By American Med Spa Association, Tuesday, September 19, 2017

Growing a medical spa or aesthetic practice patient base can be tough, and one of the best ways to draw attention to your business is through the endorsement of an "Influencer". These are social media personalities with huge followings whose featuring and/or recommending of a treatment, product, or doctor can bring in a significant increase in inquiries and clients. The Federal Trade Commission (FTC) recently weighed in on social influencer endorsements, and concerns that some of these influencers were not properly disclosing paid compensation in exchange for these mentions. As AmSpa Founder/Director Alex Thiersch states: Our medical spa members and clients are not aware of the compliance considerations with use of social media to promote their medical spas. Not only is there a lack of awareness regarding FTC regulations for disclosure based on this most recent guidance by the FTC, there is a lack of awareness that most medical spas are subject to its state medical board rules regarding advertising. Click here to read the full article discussing this issue from the business and aesthetic law firm of ByrdAdatto.