Generational Aesthetics: What Providers Need to Know—From A to Gen Z

Posted By American Med Spa Association, Wednesday, July 10, 2019

Social media and its impact on 20- and 30-year-olds has caused an aesthetic revolution, says Lori Robertson, MSN, FNP-C, owner of Skin Perfect Medical, in Brea, Calif. And, as a result of today’s shifting influences and desires, the aesthetic industry has been confronted with the need to offer solutions for the spectrum of generations.
Ms. Robertson, who specializes in injectables and laser treatments, says her typical consult several years ago would have been a woman in her 30s, 40s or older, interested in correcting wrinkles, sun damage or other visible signs of life’s wear and tear.
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