While pencil-thin eyebrows were often coveted in the 90s, fuller, natural-looking brows from microblading have become a staple of the esthetics industry.  

“In the aesthetics industry, there’s a belief that brows are the new lips,” Alex Thiersch, founder and director of the American Med Spa Association (AmSpa) says. “Microblading has taken the industry by storm thanks to the reception, the profit margin for spas and huge patient demand.”
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