Healthy skin and a youthful appearance are just as desirable for men as for women. While this may be true, men are still in the minority in medical spas. According to the Cosmetic Surgery National Data Bank Statistics, a whopping 90 percent of cosmetic surgical procedures are performed on women. Men are just beginning to dip their toes into aesthetic services and, as such, make up an eager pool of potential clients.
Innovations in treatments have made the industry more results focused and science based, which are both appealing to men. “We believe the boom in growth among women will level off eventually, and the male market will become more and more important,” says Bart Zoni, cofounder and chief marketing officer of DermWorx Skin Health. “Providers with a good men’s strategy now are setting themselves up to be in a good place in the future.” Experts weigh in on developing a smart men’s plan for your medical spa.
Read more at American Spa mag >>