When was the last time your business had a makeover? While you might think your current look and message are perfectly fine, if it has been more than three to five years since you freshened things up, it’s probably time to rebrand.
Look, I get it. You like the wording, font and colors you chose for your logo and lobby, and a few years back, those Himalayan salt lamps in your treatment rooms were all the rage. You spent time, effort and money on that stuff and there’s nothing wrong with it. However, customers get bored seeing the same thing over and over. Think of it like this: If your significant other wore the same shirt every day, even if they looked like Angelina Jolie or Brad Pitt, you’d beg them to put on something different, right? While your customers may not realize it, they, too, would like to see a new look from you.
Who doesn’t love a good makeover story, especially in the health and beauty industry? Rebranding can be a lot of fun, and it doesn’t have to cost a lot of money.
Read more at Skin Inc. >>