By Denise Mann New York City-based cosmetic dermatologist and clinical trialist Bruce E. Katz, MD, has put a face on some of the hottest and most enduring aesthetic devices and procedures that have come out of the gates in recent years. He was talking about Cynosure’s SmartLipo long before anyone knew what laser energy could add to traditional liposuction results, and he made the media rounds big time when Cynosure’s anti-cellulite laser Cellulaze first hit the scene in summer 2013. And now Katz is quickly becoming a valued resource for what many call the final frontier in cosmetic surgery—noninvasive vaginal rejuvenation. Often referred to as designer vaginas, vontouring, or a host of other edgy and campy terms, noninvasive vaginal rejuvenation is more of a movement than a trend—which means that it is here to stay. In 2014, there was close to a 50% jump in the number of labiaplasty performed compared to 2013, according to the American Society for Aesthetic Plastic Surgery. “Buttock augmentation is a fad and a fashion. It might look good for a while, but it’s not something that will stand the test of time because fashions change. Vaginal rejuvenation meets physical, cosmetic, and psychological needs,” says Katz, a clinical professor of dermatology at The Mount Sinai School of Medicine, director of the Cosmetic Surgery & Laser Clinic at Mount Sinai Medical Center, and director of the Juva Skin & Laser Center in New York. Read more at Plastic Surgery Practice.