By all accounts, 2016 is set to be the year of the plumped-out pucker. Early data suggest that lip enhancement procedures are on the rise. A survey by RealSelf found that 30 percent of dermatologists and 43 percent of plastic surgeons said they got more requests about lips in 2015 than in 2014. The availability of soft tissue fillers specifically approved for lip augmentation has done much to erase collective memories of the “duck face” and “trout pout” that were seen with overly generous collagen injections and the non-judicious use of lip implants. For sure, Kylie Jenner, the youngest daughter of Caitlyn Jenner (formerly Bruce) and Kris Jenner, has helped propel lips into the spotlight—first with a viral but ill-advised lip challenge (Find shot glass, insert lips, and suck.), followed by a new and quickly sold-out lip kit and the eventual disclosure that she has used fillers to add volume to her envy-of-many lips. There’s more to it, though, explains Modern Aesthetics® co-chief medical editor Steven Dayan, MD, FACS, a Chicago facial plastic surgeon and author of “Subliminally Exposed: Shocking truths about your hidden desires in mating, dating and communicating.” “There is a lot of evidence that full lips do correlate with fertility and libido,” he says. “They can be a subliminal clue that catches an unknowing eye and suggests that a female is fertile and available,” he says. “In the Ethiopian Suri tribe, lip plates are a sign of beauty, and the larger the lip plate, the more cows the girl’s father can demand in dowry when his daughter is married.” Read more at Modern Aesthetics.