Live Stream Surgery

Posted By American Med Spa Association, Monday, December 12, 2016

Ever since Facebook Live launched in 2015, brands have been experimenting with sharing real-time content. It’s proven quite effective for many as it offers a behind-the-scenes unfiltered view. One surprising business that has found success with this and Snapchat live streaming is plastic surgery offices. Board-certified plastic surgeon Thomas T. Jeneby, M.D., has captivated a growing audience interested in watching live surgeries. We chatted with Jeneby to learn more about incorporating video and live-streaming into medical spas.
How many surgeries have you broadcast?
We have live streamed at least 50 of our surgeries. Collectively our videos have more than 400,000 views and our Plastic and Cosmetic Center of South Texas Facebook page that airs the live videos has more than 1.5 million impressions (i.e., how many times the stream is displayed on someone’s Facebook page, whether they click it or not.)
Why did you begin live-streaming surgeries?
We started streaming the surgeries in attempt to educate the public and provide our patients with insight into how surgeries are performed in our OR. We began live streaming regularly in the beginning of 2016. We started Snapchat a bit before we worked with Facebook Live and it did pretty well on its own, but things really started to take off once we launched Facebook live segments.
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