Marketing Minute: Should Your Practice Use Instagram Stories?

Posted By American Med Spa Association, Thursday, May 24, 2018

Instagram launched their Snapchat-like feature, Instagram Stories this week. The feature lets you share a series of photos or videos (up to 10 seconds) to your followers that will disappear from view in 24 hours. Some aesthetic offices have already adapted to Snapchat, and the platform has given rise to several plastic surgeons and cosmetic dermatologists becoming celebrities by dominating the Snapchat platform and solidifying their place as Aesthetic Influencers. Many of you know who ‘Dr. Miami’ is by now even if you don’t Snap! Yet most physicians and aesthetic offices, haven’t embraced or have been slow to make continuous behind-the-scenes content for Snapchat because let's face it, there are only so many hours in a day.
When speaking to offices about whether they should be on Snapchat—and why or why not they are not—one of the biggest challenges we often hear is that it is hard to find people to follow and difficult to browse content like on Instagram, so building an audience there has been tough. Even larger brands and influencers who have been on Instagram for years have had trouble converting those followers to Snapchat. With the introduction of Instagram Stories, you don’t need to build a new audience on a new platform and can instead continue to focus on one platform.
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