Why are fewer and fewer Americans fixing their noses?

Posted By American Med Spa Association, Thursday, May 24, 2018

Americans love cosmetic surgery.

Last year in the U.S., there were 1.8 million plastic surgeries and nearly 16 million nonsurgical procedures, like Botox – about one for every 20 Americans.

The US $8 billion industry now has entire beauty magazines devoted to cosmetic procedures, along with TV shows like “Nip/Tuck” and “Botched” that explore plastic surgery in all its gory glory. There are apps for your phone that let you see your face or body modified by surgery and even children’s books to explain why mommy looks so different now.

As someone who’s written a book about the economics of plastic surgery, none of this comes as a surprise.
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