Merz Aesthetics, the world’s largest dedicated medical aesthetics business, announced Joe Jonas as the latest Xeomin (incobotulinumtoxinA) brand partner. The U.S. partnership with Jonas kicks off a new, ground-breaking ‘Beauty on Your Terms’ campaign for Xeomin and represents the first time the singer, songwriter and actor has partnered with an aesthetics brand. Xeomin (pronounced phonetically: Zeo-min) is an FDA-approved double filtered anti-wrinkle injection to temporarily help improve the appearance of frown lines with only the ingredients that work and none that don’t.

“Making the decision to have an aesthetic treatment was really about self-care and looking and feeling like the best version of myself,” said 33-year-old Jonas, who is known for his confidence and charisma onstage. “As I explored options with my doctor, it was important to me to understand exactly what was in a product before I am treated with it. That’s one of the main reasons Xeomin has become a complement to my skincare treatment regimen. It provides me with consistent results for my frown lines without any unnecessary ingredients.”

The announcement of Jonas as the newest Xeomin brand partner is also the start of a multi-channel campaign from Merz Aesthetics, which includes unique content and experiential activations all creatively integrated to reach today’s customers and consumers wherever they are. Through the ‘Beauty on Your Terms’ campaign, Jonas will help continue the mission to empower women and men to embrace beauty on their own terms.

Read more at Business Wire >>