Starting in June 2016, the UK will have new rules and regulations governing the practice of cosmetic surgery and the practices of cosmetic surgeons.

The new guidance, issued by the General Medical Council (GMC), aims to reign in cosmetic cowboys in the UK and protect patient safety. They were developed after a review by Professor Sir Bruce Keogh highlighted the risks associated with cosmetic interventions.

According to the new rules:

Cosmetic surgeons must advertise and market services responsibly. Promotional tactics such as ‘two-for-one’ deals are unacceptable as are offering procedures as prizes.

Patients must be given information about risks and ample time to decide whether to go ahead with a procedure. The doctor carrying out a cosmetic procedure is responsible for discussing it with the patient and obtaining their consent. This responsibility must not be delegated, the new guidance states.

Read more at Dermatology Practice.
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