Plastic Surgeons Taking to Snapchat to Broadcast Operations in Real Time

Posted By American Med Spa Association, Tuesday, April 26, 2016

Going under the knife in March for her first breast augmentation didn’t scare 29-year-old Jessica Wilson.After all, the Brooklyn, N.Y., woman had vicariously experienced countless similar surgeries for months before her own— on her plastic surgeon’s Snapchat.

“I would do it again,” Wilson told “If I had another surgery, I’d definitely let him Snapchat it.”

Celebrity doctors are nothing new, but the man who operated on Wilson, Dr. Matthew Schulman, is part of a growing handful of Internet-famous surgeons cropping up on the social media app Snapchat. Fortune estimated in January that more than 7 billion videos are shared through the app daily. 

“I was always looking for a way to broadcast my surgeries and get it out there, and interact with patients and future patients,” Schulman, 42, a board-certified plastic surgeon who has his own practice in New York City, told “I started [using Snapchat] about a year ago.”

Read more at Fox News.
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