As the number of spas continues to grow, spa owners and managers are actively searching for any potential competitive advantage. From word-of-mouth referrals to social and traditional media advertising, there are numerous ways to help create your spa’s brand, positioning it where potential clients can see it and driving appointments and positive reviews in the process. 

But how can you be sure that you’re keeping your brand safe from risk while simultaneously promoting? One of the best ways is by applying for—and receiving—federal trademark registration. Here’s a closer look at why spas need trademark protection and what you need to do if someone “steals” your spa business’ name. 
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