You know social media is big, but do you know just how big? According to statistics, there are now 3.2 billion social media users worldwide, which is a staggering 42% of the current population. There are more individuals on social media than households owning a television, and TV has been around a whole lot longer. Social media isn’t simply growing, it’s exploding, and as a result, companies are spending exponentially more on their social media marketing budgets.
Keep in mind, there’s social media marketing and social media paid advertising. While larger companies can afford to spend thousands on paid advertising, smaller businesses have a limit. One of the many benefits of social media marketing is that you don’t have to funnel all of your budget on paid advertising. For example, if one of your posts goes viral, it might not cost you a penny; you simply have to know which types of posts are likely to generate maximum engagement and sharing.
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