Galderma’s latest campaign Mom Genes™ aims to change the way moms and daughters talk about and approach facial aging. Fully 82 percent of moms hope facial aging is easier for their daughters, but more than half never talk about it together, according to a new survey commissioned as part of the campaign. “Women can learn a lot about how the process may affect them by observing and talking about the changes their moms go through,” says New York City dermatologist Doris Day, MD. “The great news is both moms and daughters have more options than ever before for addressing facial aging, thanks to recent innovations in skin care and treatments that can help maintain skin health and natural beauty.” Approximately two-thirds (67 percent) of moms and daughters report they frequently worry about their face showing signs of aging, the Mother-Daughter Facial Aging Survey showed. This number rises to 77 percent among daughters who report they are aging like their mom. Furthermore, the vast majority of moms (90 percent) and daughters (88 percent) surveyed believe expectations to look younger longer are greater now than in the past. Read more at Derm Wire.