High client retention is like having your cake and eating it too! This is what every spa strives for; however, all too often we feel that focusing on new clients is more important. You would be sadly mistaken.
Did you know it’s seven times more expensive to gain a new client than it is to entice back a client who has already been in to see you? A regular or repeat client is familiar with your spa; they know how you run your business. They are comfortable with your pricing and service offerings and likely had a great previous experience. So, why are so many spas focused on new client acquisition when most of us are sitting on our own little gold mines?
Read more at Skin Inc. >>