Botox used to be for boomers, but not anymore. Increasingly younger women are embracing the injections that promise to smooth out wrinkles and result in a more youthful appearance.
Millennials and Gen Xers are heading to plastic surgeons or dermatologists not to undo the toll years have taken on their skin, but to prevent it.

Lauren Madden used to think of Botox was for her mother’s generation. But when a friend became a Botox injector, her opinion shifted. Her friend told her Botox would erase her fine wrinkles and ensure they did not deepen as she aged.

“You think wrinkles, you think older people. At first, I definitely thought it was just for people that were trying to look younger than what they really are,” said Madden, 30, who started using Botox a few years ago. “Some people think that if you get it at this age, it’s because you’re worried about your looks right now. That’s not necessarily the case for me. Really I’m just looking toward the future in regards to my face.”
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