In today’s very competitive marketplace, I’m sure you have a nearby competitor that slashes prices, making you feel pressured to drop your prices.
It seems as if it doesn’t matter whether they are as qualified or as experienced as you. Cosmetic patients don’t know any better, so you still lose on price.
When you have a string of cosmetic patients who negotiate with you for a better price, you start believing that is your new reality. But not so fast! There are still plenty of cosmetic patients who will pay more for your services, even though those services seem identical on the surface.
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