January 12, 2023

Sponsored: Your "New Service" Marketing Plan: 3 Steps to Success

By Etna Interactive Introducing—or re-introducing—a service is an incredible opportunity for growth. But no product or service sells itself ...

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November 18, 2022

Digital Marketing: A Complete Must for Medical Spas

By Growth99 Since the beginning of the 21st century, technology has been unstoppable in advancing. The world has been ...

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September 23, 2022

SPONSORED: Medical Spa SEO: Advanced Strategies

By DoctorLogic With more than 5,000 medical spas working all over the United States, the competition for patients is ...

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July 14, 2021

Tips to Help You Market and Grow Your Practice

By Terri Ross, CEO, APX by Terri RossMarketing is sometimes like throwing spaghetti against the wall to see what sticks ...

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January 29, 2021

How to Maximize Your Website for Conversions

By Chad Erickson, Vice President of Strategy, Advice MediaAs we move into a new year and put 2020 behind us ...

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September 4, 2020

Facebook Advertising For Medical Spas

By Growth99Does Facebook advertising work? Absolutely. Does it take time and effort? Yes. Is Facebook too expensive for your small ...

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July 29, 2020

Turning a Negative into a Positive

By Podium As much as it probably pains you to admit, not all the patients you see are going ...

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January 22, 2020

Credentialing and Creating Your Unique Value Proposition

By Terri Ross, Terri Ross Consulting Prospective patients are buyers who want to know the answer to several questions ...

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January 8, 2020

4 Critical Elements for Converting Web Leads into Consultations

By Terri Ross, Terri Ross Consulting I'd like you to think about a few important questions: What percentage of ...

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January 3, 2020

Marketing vs. Laws: Tips That Might Land You in Hot Water

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) In the medical aesthetic industry, marketing ...

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October 23, 2019

Email Marketing Strategies: Targeted Newsletters

By Terri Ross, Terri Ross Consulting Once you have identified and attracted the attention of your patient population, it ...

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October 4, 2019

Medical Spa Buzzwords

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) The medical aesthetic industry is all ...

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September 11, 2019

Invest in Quality Internet Marketing for Your Medical Spa

By Terri Ross, Terri Ross Consulting Online presence is one of the most critical elements of a successful marketing ...

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August 28, 2019

Building a Marketing Program

By Terri Ross, Terri Ross Consulting As the number of new medical aesthetic offices is steadily increasing, it is ...

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August 12, 2019

How to Choose the Right Aesthetic Partner

By Cynosure Are you ready to get into aesthetics, but are struggling to choose the right company? Ensure that ...

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June 10, 2019

How Core Doctors Can Overcome Generational Differences in Marketing, Advertising and Ethics, Part 2

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) (Click here to read part 1) ...

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