January 31, 2025

New Research Reveals Critical Gaps in Aesthetic Practice Marketing Strategy: 77% of Practices Struggle With Differentiation

By Growth99In an industry growing at 18% annually, new research from Growth99 reveals that most aesthetic practices are missing key ...

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January 24, 2025

Kickstart 2025: Top Q1 Marketing Strategies for Med Spas, Wellness Centers and Aesthetic Practices

By Lori Werner & Sherry Sbraccia, Medical Marketing WhizAs the new year begins, medical, wellness and aesthetic practices have a ...

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January 17, 2025

What Every MedSpa Needs to Know About Website Design

By Just DigitalYour website is more than just a place to list treatments—it’s the first real connection many clients will ...

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December 20, 2024

Top 10 Google Ranking Factors for Medical Spas

By Lori Werner & Sherry Sbraccia, Medical Marketing WhizHigh-quality website content: Offer relevant, valuable information that addresses client concerns and ...

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October 21, 2024

Are Facebook and Google Tracking Pixels HIPAA Compliant?

 By Eric Atienza, Assistant Director of Digital Marketing Technology, American Med Spa Association (AmSpa)Most platforms like Facebook, Instagram, Google Ads ...

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September 13, 2024

Marketing Metrics That Matter: How to Improve Lead Conversion and ROI

By Clarity Technologies Improving lead conversion is crucial for any practice. Many practices receive hundreds of leads each month ...

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August 2, 2024

Take Your Med Spa's Sales to The Next Level with These Retail Tips

By: Connor Hixson, AMSCO Medical The medical spa industry can be an incredibly competitive space, especially for new locations ...

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March 22, 2024

How to Build an Effective Email Newsletter

By Terri Ross, APX Platform One of the easiest and most direct ways to stay in touch with current ...

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February 16, 2024

How to Leverage Your GBP to Expand Visibility in the Google 3-Pack

By MedShark Digital For medical practices looking to be competitive online, ranking on the local Google 3-Pack is a ...

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October 27, 2023

Top 10 Marketing Tips for Medical Spas

By Podium As a medical spa professional, you know that having the best marketing strategies in place is essential ...

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October 6, 2023

How to Build Your Medical Spa’s Marketing Strategy

By Compliancy Group Marketing is an important part of any business, but it can be overwhelming to figure out ...

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August 22, 2023

Creating Customer Avatars and Marketing With Them in Mind

By Lora Kassaros Medical Spa Show 2023 felt like a buzz of excitement, where the potential of aesthetics was ...

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August 11, 2023

Tips to Develop a Socially Integrated Website for Millennials and Gen Z

By MedShark Digital Social media has become a powerful marketing platform for medical spas to attract today’s Millennial and ...

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July 21, 2023

Marketing Automation and CRM Integration for Medical Spas

By Growth99 Medical spas have revolutionized the wellness and beauty industries by offering an array of non-surgical treatments to ...

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July 14, 2023

The AI Revolution: How to Use AI Tools to Boost Your Marketing Efforts

By Podium Remember the good old days when we used to fantasize about robots, jetpacks and self-driving cars? Well ...

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May 19, 2023

Want to Improve Your Local SEO? Reviews Are the Key

By MyAdvice When it comes to ranking higher in local searches, reviews might not be the first thing that ...

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