July 28, 2023

Paid Advertising: Your Medical Spa’s Secret Weapon in a Tough Economy

By Etna Interactive Social media has never been bigger. With just about everyone embracing Instagram, Facebook and TikTok as ...

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May 20, 2022

Top Tips for Social Media Success in 2022 for Aesthetic Practices

By Terri Ross, APX PlatformThe rules of social media marketing are constantly changing. It's hard for even the top social ...

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August 12, 2020

Bikinis and Unprofessionalism

By Jeff Segal, MD, JD, ByrdAdatto and Medical Justice Tired of COVID-19? Me too. Several surgeons recently authored a ...

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April 10, 2020

Using Social Media Effectively During the COVID-19 Crisis

By Alyson Boeckh, AmSpa Senior Marketing and Social Media Coordinator, and Michela Bailey, AmSpa Social Media and Marketing Assistant ...

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April 7, 2020

Medical Spa Communication in the Age of COVID-19

By Michael Meyer, Content Writer/Editor, American Med Spa Association This is an unprecedented time in the world, and for ...

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March 2, 2020

How to Cash In on Social Media Followers

By Danielle Smith, NP-C, CEO, smith & co Social media comes at us from every angle, and the pressure ...

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February 28, 2020

Social Media and Micro-influencers

By Jenny Robinson, Skin Body Soul Social media is an incredibly powerful tool for your medical spa. It has ...

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December 2, 2019

How to Use Influencers for Medical Spa Advertising

By Sam Pondrom, JD, Associate, ByrdAdatto Social media is discussed ad nauseam, so it's always important to begin any ...

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August 22, 2019

How Practices Can Effectively Use Social Media

By Renee E. Coover, JD, ByrdAdatto Social media in plastic surgery practice continues to explode, driven by the marketing ...

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July 25, 2019

5 Tips for Managing Patient Photos to Keep Your Medical Spa HIPAA Compliant

By Emily Alten, on behalf of RxPhoto Before-and-after photos and photos used to document patient procedures are considered protected ...

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July 22, 2019

The Legalities Behind HIPAA and Social Media

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) A well-executed social media campaign can ...

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June 10, 2019

How Core Doctors Can Overcome Generational Differences in Marketing, Advertising and Ethics, Part 2

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) (Click here to read part 1) ...

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June 7, 2019

How Core Doctors Can Overcome Generational Differences in Marketing, Advertising and Ethics, Part 1

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) Core doctors—plastic surgeons, facial plastic surgeons ...

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June 5, 2019

How to Stay Compliant When Using Social Media Influencers

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa) As is the case in most ...

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October 25, 2018

Patient Privacy in Your Medical Spa Marketing

By Alex Thiersch, CEO of the American Med Spa Association Medical spas must use marketing best-practices to succeed, but ...

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September 7, 2018

Social Media Advertising: Are You Legally Compliant?

By: Sam Pondrom, JD, Associate at ByrdAdatto When it comes to advertising, social media is the hot new trend ...

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