By AestheticsPro

For medical spa owners looking to reach their clients in the most engaging and effective way, SMS text marketing is a perfect solution. As a low-cost, yet hugely profitable form of advertising, many medical spas are leveraging this technology to stay connected with current customers and attract new leads.

With 91% of consumers willing to opt in for text messages from brands, medical spas must understand how to use this powerful tool for maximum effectiveness, as well as keep up to date with the legal practices surrounding it.

Creating an Effective Message

Engaging your medical spa clients through SMS marketing can be incredibly rewarding. These text messages provide an opportunity to make sure your customers are kept informed, allowing them to book treatments, find out about new promotions and keep track of upcoming appointments.

When crafting an SMS message, it’s important to think about what will be most persuasive and engaging for your clients. The key elements of an effective message include a strong call to action, relevant information and clear instructions. Your message should be concise, yet still provide the essential details that customers need to act. By using SMS text marketing as part of your overall communication strategy, you will have access to an incredibly powerful tool to boost your medical spa’s visibility in the local market.

Timing Your Messages

Timing is key when it comes to SMS marketing—you don’t want to send messages too frequently or too infrequently. Luckily, the average person checks their phone 47 times per day. This creates a lot of opportunity for timing.

Reach your clients when they're most alert—between 10 a.m. and 8 p.m. Researchers suggest the ideal time for an SMS marketing message is midday, a great way to give people something to think about during lunchtime.

To ensure your weekend promotion is successful, make sure you give your customers plenty of time to plan. Thursday is a great day for an initial reminder message. Saturday morning should also be utilized—it's the perfect way to get them in the shopping spirit. But beware: Research has shown that Sundays are not ideal for SMS marketing messages.

As financial rewards flood in on check day, so too do the urges to spend. Research reveals that people are three times more likely to splurge on services and products they believe will improve their lives immediately after a pay period. If your medical spa utilizes SMS marketing, analyze payday trends—whether it's every other Friday or the 1st and 15th of each month—then conduct A/B testing for maximum success.

Optimizing Conversation Rates

The goal of any successful SMS campaign is conversion—getting your clients to act after they receive a message from you. To optimize conversion rates, it’s important to identify the right metrics and track them over time so you can make data-driven decisions about future campaigns.

A few key metrics include open rates, click-through rates, opt-out rates, response rates and conversion rates. By tracking these metrics over time, you can identify which tactics are working best for your business and adjust as needed in order to maximize results.

Know the Laws and Regulations of SMS Marketing

The Telephone Consumer Protection Act (TCPA) is a law that regulates how companies can contact consumers via phone calls and text messages. The TCPA applies to any type of call or text that is sent using an automated system, which includes SMS marketing messages. The TCPA has a few key provisions that businesses need to be aware of:

• Businesses must have prior written consent from the consumer before they can send them SMS marketing messages. This consent can be in the form of a signed contract, electronic form or verbal agreement.
• Consumers have the right to revoke their consent at any time and businesses must stop sending them messages if they do so.
• Businesses must provide consumers with a clear and conspicuous way to opt out of receiving SMS marketing messages. This opt-out method must be included in every message and be available 24/7.
• The opt-out method must be free of charge. Consumers should not have to pay anything to stop receiving messages.
• Businesses cannot send SMS marketing messages to consumers who have previously opted out. Doing so is considered a violation of the TCPA.
• Each SMS marketing message must include the sender’s name or business name so that consumers know who they are receiving messages from.

Conclusion

SMS marketing can be a powerful tool for any medical spa, no matter the size of the business. Not only does it provide a direct and convenient way to connect with customers, but its immediacy and personalization also make it an attractive option. SMS campaigns can improve customer engagement and keep your brand in their minds as they move through their customer journey. Moreover, these messages are relatively inexpensive compared to other digital marketing tactics, so they’re an efficient way to reach out and market services within your medical spa. So, if you’re looking for a more cost-effective solution when it comes to digital marketing, SMS marketing is a great place to start. Try utilizing this service today to jumpstart your success.

AestheticsPro Marketing Solutions is a go-to for elite text marketing services. Powered by Twilio, its SMS blasts will help you get the word out about any new promotions or updates that your medical spa clients need to know. Take advantage of this powerful tool and stay connected with current customers while connecting with potential ones, too.