America Is About to Go Botox Wild

Posted By American Med Spa Association, Wednesday, April 14, 2021

Over the past year, Americans have lamented, loudly and publicly, the loss of many of the communal aspects of pre-pandemic life: eating inside restaurants without worry. Going to packed concerts and sporting events. Celebrating holidays and birthdays with lots of loved ones. Often in a quieter voice, Americans have also lamented a slightly different, less communal loss, one that’s trickier to mourn in the middle of a mass-casualty event. Like mani-pedis.
It’s not just mani-pedis, of course. People have yearned for indulgences corporeal and non-, the types of things that America’s puritanical streak warns against even in better times. The list includes a slew of beauty services that are just not the same at home, if they can even be reproduced there: eyebrow threading, balayage, hair braiding, maybe even a syringe of facial filler. Last March, the television host Kelly Ripa ignited a brief outrage conflagration by joking in an Instagram video (filmed from a chair at her cosmetic dermatologist’s office, while he cackled in the background) that the pandemic had given her an “acute Botox deficiency” that might be deadly.
Read more at The Atlantic >>