More patients are seeking laser treatments to permanently remove unwanted hair, a new American Society for Dermatologic Surgery (ASDS) survey shows. About 633,000 laser hair removal procedures were performed by ASDS members last year – a 27 percent increase from 2013 and a 51 percent climb from 2012, according to the recently released 2014 ASDS Survey on Dermatologic Procedures. ASDS member H.L. Greenberg, MD, thinks greater public awareness about laser hair removal—whether from increased publicity or word-of-mouth—is making a difference. “What was once a novel idea is now a sensible convenience,” he said. Dr. Greenberg said women between the ages of 19 and 36 and men between 18 and 45 most frequently take advantage of laser hair removal. He said women are motivated to seek treatments to eliminate hair from their underarms and along their bikini lines, while men are more focused on tidying the appearance of their backs and necks. Read more on DermWire.