Plastics + Spa: A Marriage Made In Spa Heaven

Posted By American Med Spa Association, Wednesday, July 13, 2016

Imagine an esthetic business where clients can seamlessly integrate plastic surgery with facial and body treatments, all under the aegis of trained plastic surgeons and licensed estheticians using effective, professional skin care. That would be a win-win-win-win situation—one where the plastic surgery practice, the spa, the skin care company and, most importantly, the client, all win. You don’t have to imagine this: this fabulous partnership already exists between the Aesthetic Associates Centre for Plastic Surgery and Advance Skin Care and the Trés Auraé Spa just outside of Buffalo in the hamlets of Amherst and Williams­ville. What really makes this an esthetic marriage made in heaven? The plastic surgeon and spa manager are husband and wife. I understand the benefits of working together with a spouse to grow a business, as I work closely with my company's COO and my husband David Sarfati. 
Samuel Shatkin Jr., M.D. is a board certified plastic surgeon and director of the Aesthetic Associates Centre for Plastic Surgery and Advanced Skin Care. In private practice since 1989, he performs all aspects of aesthetic plastic surgery, both surgical and non-surgical treatments including Botox, fillers, laser rejuvenation and liquid facelifts, and is the medical director of Trés Auraé Spa.
Buffalo native Joni Shatkin is the proprietor of the Trés Auraé Spa (pronounced tray awray) in the lobby of the Wyndham Garden Hotel in Williams­ville, NY, just ½ mile from her husband’s plastic surgery center. She has an extensive background in marketing, public relations and business, earning her bachelor’s degree in business from SUNY Buffalo.
While Dr. Shatkin’s staff had performed medi-spa facials on clients and patients at his Aesthetic Centre for many years, it was when he and his wife were approached by the Wyndham hotel owner to open a spa in the hotel that the idea of creating a true plastic surgery/​medispa experience came to fruition.
Read More:
Register Today! A Step-By-Step Guide to Building a Profitable Medical Spa - San Jose, CA: September 19-20, 2016 
A Step-By-Step Guide to Building a Profitable Medical Spa - Dallas, Texas: November 6-7, 2016
Arizona Medical Spa and Medical Aesthetics Regulatory Workshop - Scottsdale, AZ: December 5, 2016