When your office phone stops ringing and those promising consults start ducking your follow-up calls, it’s time to start checking your online reviews. A now famous Harvard Business School study1 found a direct a correlation between reviews and revenue. Income can swing by up to 18 percent in either direction based on whether reviews trend positive or negative. The days of ignoring online reviews and wishing them away are over. Every practice needs a strategy to monitor, address, and accrue reviews. MONITOR Set Google alerts for your name and your practice’s name and/or periodically check key review sites to see what your patients are saying about your practice. Most physicians already do this. More than 80 percent of doctors monitor their reviews and ratings, according to a new survey from Vitals. Three-quarters of doctors check more than one online rating site. Nearly 12 percent of physicians said they check reviews at least once per week. If you’re not one of them, you should be. Read more at Modern Aesthetics. ________________________________________________________________________________   Don't Miss AmSpa's Upcoming Events for 2016! Only a few days left to register! California Regulatory Workshop: May 2, 2016 How to Successfully Open a Medical Spa--Northeast: May 16-17, 2016 Southeast Medical Spa Regulatory Workshop: June 6, 2016 How to Successfully Open a Medical Spa--Northwest: September 19-20, 2016 How to Successfully Open a Medical Spa--Texas: November 6-7, 2016 Southwest Medical Spa Regulatory Workshop: December 5, 2016