Technological advances continue to expand the healthcare delivery marketplace. Through technology, more and more providers are trying to cash in on telehealth. As with any other business, the healthcare industry is driven by profitability. 

In healthcare, profitability is generally driven by reimbursements from government payers such as Medicare and Medicaid, private insurers such as Blue Cross and Aetna, and, to a smaller degree, self-pay patients. When it comes to telemedicine services, the primary factor affecting reimbursements is legal policy.
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