Friday Night Kickoff Reception

Meet other medical aesthetic professionals.

Features a full open bar and passed hors d'oeuvres.

Opening Keynote

Speakers: Alex R. Theirsch, JD , AmSpa

The Plan

• How to develop and write a medical spa business plan, step-by-step.
• How to do market research for your medical aesthetics practice.
• Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
• The Owner Breakdown: Which one are you?
• Should you work with a consultant?
• How to profitably design and lay out your space.

Speakers: Bryan Durocher , Durocher Enterprises

The Financials

• Overview of financial statements: Discover the best practices on regularly reviewing your financials.
• Understanding cash flow and how to maximize it.
• Increasing profitability: Identifying the opportunities to increase revenue and decrease expenses.
• Creating a budget: The revenue formula, estimating expenses and predicting cash flow.
• Ongoing measurement and follow up of financial metrics and goals.

Speakers: Judy Kozlicki , Skytale Group

Sponsored Talk

Sponsored Talk

Sponsored Talk

Sponsored Talk

Speakers: 

The Law

• Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries.
• Current hot-topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? 
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Anti-kickbacks: The laws surrounding referrals and gift cards.
• Setting a compensation plan without violating fee-splitting laws.
• Patient privacy.
• Medical advertising.
• Reputation management and responding to negative reviews.

Speakers: Jay D. Reyero, JD , ByrdAdatto Alex R. Thiersch, JD , AmSpa

The Marketing Plan and Social Media

• Marketing techniques and avenues: Which ones are right for you?
• How to develop and write a marketing plan, step-by-step.
• Timing and frequency.
• Budgeting frameworks.
• Marketing tips and tried-and-true techniques.
• New marketing avenues that show promise.
• Identifying the best social media outlets for your business.
• Developing a social media strategy that aligns with your goals and manpower.

Speakers: 

Consultations That Convert

• How to make consultations as profitable and useful as possible.
• Who should be performing the consultation?
• Determining whether it should have a price tag.
• Data points, tracking methods and benchmarks.
• Consultation demo with audience member.

How Emotional Intelligence and Leadership Will Make or Break Your Business

KPIs: How Knowing Them Will Maximize Your Revenue

• The top 12 most important service categories.
• How to increase hourly value.
• Which KPIs you need to measure, how to measure them and what to do now that you have the data.
• How to increase overall profitability.
• Important numbers and common mistakes.

Speakers: Jessica Nunn , Maven Financial Partners

The Team

• Recruiting, interviewing and selecting the right team.
  
• Implementing a performance-based compensation model.
• Charting career paths.
• Employee retention.
• Investing in training and coaching.
• Rewarding and recognizing your team.

Speakers: Bryan Durocher , Durocher Enterprises

Choosing the Right Treatments for Your Medical Aesthetics Practice

Although it may seem like a no-brainer, identifying the right treatments for your practice to offer is dependent on many factors that differ and evolve throughout the various stages of your business. In this session, learn how to weigh and assess the right treatments for your practice to offer, from injectables to lasers to ancillary treatments, like hair restoration and sexual wellness offerings. These decisions will be made by reviewing a variety of important factors, including:

• Up-front capital;
• Cost of consumables;
• Staff composition and scope of practice; and
• Unique value proposition.

Speakers: Taylor Siemens, NP , My Aesthetic Training

The Medical Spa Success Panel

Moderator: Cathy Christensen, AmSpa